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Integrated CRM and Call Center applications facilitate valuable customer overview.
The emergence of cloud has opened up the gates for 3rd party providers to integrate with CRMs for a variety of business applications. As reported in this article on TMCnet, clients can transform the customer experience into a strategic asset, which is necessary to compete in today’s market.
"CRM was once simply a construction platform for customer databases but it has evolved into significant differentiator and a strategic asset. The emergence of cloud has opened up the gates for 3rd party providers to integrate with CRMs for a variety of business applications. Previously confined to sales, marketing and customer service applications, CRM can now be integrated with all aspects of business software. Providing an overview of the customer experience which can now generate leads and assistance in the advertorial, tech support and operations field as well."
This article was originally published on December 29, 2010
