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Personify Secures $20 Million

By Robyn Greenspan     Feedback

The provider of CRM software that converts interactive data into behavioral profiles gets financing for its flagship product -- Personify CI™.

In a strong show of confidence, Personify® Inc., provider of customer intelligence applications, has secured $20 million in financing. The funding was led by ABS Ventures and included investments by Alloy Ventures, U.S. Venture Partners, Partech International, Alpine Technology Ventures, Cap Gemini Ernst & Young and others.

The additional funds will be used to drive sales of Personify CI™ (customer intelligence) -- the flagship product that breaks ground in the development of a behavioral profile platform. The application transforms all offline and interactive information -- including Web and wireless data -- into rich, privacy-protected profiles of customers and prospects. The Personify CI platform provides the necessary analytics to increase prospect conversion and customer satisfaction while enhancing customer experience. Additionally, the rich behavioral profiles generated by Personify CI are used to increase the effectiveness of customer relationship management (CRM) and personalization applications.

"Personify's products continue to be the most unique in the behavioral profile market space and their track record in attracting high-profile customers has been very impressive," said Phil Black, general partner at ABS Ventures. "They've been able to sign up blue-chip customers, such as Continental Airlines, Neiman Marcus Online, Williams-Sonoma, Discovery.com, and American Century Investments and we have confidence in Barry's [Barry Wright, president and chief executive officer of Personify] plan to execute and drive the company forward."

Founded in 1996, San Francisco-based Personify creates CRM software that converts interactive data into behavioral profiles and actionable insight.

This article was originally published on April 19, 2001
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