Can You Spy BI?
What you see is not necessarily what you get. At least that’s the case with a lot of business intelligence software, which many companies tend to deploy with the use of spreadsheets over easier to digest graphics as a way…
Category Business Intelligence
Business Intelligence’s Feeding Frenzy
Despite concerns about a potentially weak 2008 for software companies, there’s one sector of the business that continues to draw startups and acquisitions at a brisk pace: business intelligence software. “Business intelligence is no longer a back-office, nice-to-have application,” said…
SAP, Business Objects in $6.7B Merger
Enterprise software giant SAP plans to acquire software firm Business Objects in a $6.7 billion deal, (€4.8 billion), a move that vaults SAP ahead of the pack in the growing business intelligence space. It also will help the German software…
Xactly Upgrades, Expands and Looks Ahead
It’s no mystery what motivates a salesperson: It’s good, old-fashioned money. Salespeople naturally want to earn large commissions, which means large revenue for your business. It’s the ultimate win-win situation. Of course, tracking sales compensation can be a time-consuming task.…
SAP Tabs Pilot For Analytics Flight
SAP filled a gap in its analytic applications suite by buying Pilot Software, a privately-held company specializing in strategy management software. Calling the deal a “tuck-in” acquisition, SAP said in a statement Pilot’s assets will boost its ability to provide…
How to Use Web Analytics, Part 1
A Web analytics program is like an airplane pilot’s navigation system. As pilots look to their dials and scopes to steer the plane, site owners monitor the data from their Web analytics software to help them run their site. An…
Yahoo Analytics Marries Online And Off
With online ads set to take an even bigger bite of the media pie in 2006, interactive media powerhouse Yahoo wants to show clients just how well it works. Thanks to a partnership announced Friday, Yahoo’s account executives will begin…
Add a Little Intelligence to Your Sales Leads
If good marketing is all about generating leads and effective selling is all about qualifying those leads, where does CRM software fit in? Before the Call thinks that the CRM application should be where leads, sales collateral and market intelligence…
Prioritize Your Optimization Opportunities
You use a great Web analytics tool. It delivers great data tied to your site goals and to supporting metrics. Through analytics, usability studies, and surveys you identify several opportunities for improvement. Congratulations! The next challenge is to prioritize these…
Focus Your 2005 Web Analytics Spending
A recent Forrester report, based on a survey of 176 companies with $500,000 in yearly revenue, reveals 54 percent of respondents plan to spend more on Web analytics this year. Though more companies understand the value of Web analytics data,…