Article courtesy of ECommerce-Guide.com. Online sellers can better manage their e-mail marketing in sync with Web site analytics, thanks to a new partnership between NetIQ and ExactTarget. NetIQ, of course, is the company behind WebTrends, one of the leaders in…
Many companies offer turnkey online application suites, but perhaps no one has been as ambitious as San Mateo, Calif.-based NetSuite. The company began with what was largely an accounting application, added e-commerce and Web-site building features, andlater tacked on inventory…
Do you know who your best customers are? Do you know how much they buy, and when they buy it? Do you know how they use your Web site? A few years back, an organization (whose name I cannot recall)…
What good is analytics data unless it’s used to improve your site? More companies are taking Web analytics more seriously, but few put analytics findings to work to improve site performance. Far too often, Web analytics data is used as…
Business software service provider NetSuite on Wednesday released NetSuite 9.5, adding advanced billing, analytics, and communications features to its on-demand Customer Relationship Management (CRM) solution with integrated order management. The new features include line-item billing capabilities, customer mining and segmentation…
Macs or PCs, Fords or Chevys, VHS or Betamax… all debates that elicit strong opinions. Thanks to you, good readers, I’ve found another: behavioral data or attitudinal data? When I wrote in this space about using behavioral data to calculate…
Oracle is telling a story of disparate systems and misplaced information this week at its software conference. The Redwood Shores, Calif.-based software Wednesday released its Oracle Customer Data Hub and other software this week as a way to entice companies…
Do business owners and executives know more about what’s going on in Hollywood and Washington, D.C. than they do about what’s happening in their businesses? Sound far-fetched? Maybe a bit, but it’s true that from a technology point of view…
Web measurement firm NetRatings is expanding into site-specific metrics by acquiring RedSheriff for more than $12 million. The Milpitas, Calif.-based NetRatings paid the $12 million to buy a 58 percent stake in the Australian measurement firm from investor Morgan Grenfell…
A while back, I attended a workshop for interactive marketers. The featured speaker was Jim Novo, a consultant with a plethora of direct and interactive marketing experience working on behalf of companies such as Cellular One, MBNA, and Comcast. Jim’s…