The interviews and preparation I did for my recent series on metrics gave me a lot of food for thought. I think it’s clear by now there’s no magic set of metrics that works for everyone. Similarities can exist between…
This is the third column in a series aimed at that frequently asked question: What should I measure for my online business? Parts one and two focused on e-commerce, where revenue is unanimously considered the most critical metric, and online…
In a move that may prove to be a harbinger of the future of software-as-a-service, Web-based ASPs Atomz and WebSideStory today announced an alliance to focus on integrating Web site search, content management and Web analytics. “It’s the shape if…
This is the second in a series aimed at that frequently asked question: What should I measure for my online business? My last column covered e-commerce metrics. We heard from folks in the trenches about which stats are mission-critical and…
My last column raised the persistent question, “What should be measured for my Web business?” More data is at our disposal, but we have less time than ever to make sense of it all. If you are wondering what to…
Search specialist iPhrase Technologies has introduced a new analytics package to help companies improve their Web site customer service. The offering, available with the Cambridge, Mass., company’s One Step platform, provides feedback about what products and services visitors are seeking,…
In a move designed to allow its customers to exchange data with enterprise applications, Web analytics ASP, WebSideStory Inc. yesterday announced the launch of HitBox Business Integration services. The service is designed to allow clients to transfer data in and…
Mark Sakalosky’s ClickZ column, Fluffing the Numbers, included a thought-provoking hypothetical story about how the online world might operate if our ad rates were set using an artificial “sweeps” period, as TV rates are. I read his piece the same…
A recent study from Verizon Superpages.com found that 96 percent of small businesses plan to maintain or increase their Internet expenditures in 2003. Of the small businesses that have a Web presence, 53 percent intend to focus on improving their…
With apologies to Stephen R. Covey. This is the third and last installment of a bizarre update of Stephen Covey’s “The Seven Habits of Highly Effective People,” a national bestseller and much-touted executive management tome of the past decade. In…