Category Business Intelligence

iPhrase Adds Analytics

Search specialist iPhrase Technologies has introduced a new analytics package to help companies improve their Web site customer service. The offering, available with the Cambridge, Mass., company’s One Step platform, provides feedback about what products and services visitors are seeking,…

Data-Blind

Mark Sakalosky’s ClickZ column, Fluffing the Numbers, included a thought-provoking hypothetical story about how the online world might operate if our ad rates were set using an artificial “sweeps” period, as TV rates are. I read his piece the same…

Fluffing the Numbers

Over the past four weeks, some better-known online news sites successfully deployed a strategy to drive down the average age of their users. The effort hinged on creating and delivering content targeted to younger Web users, those who typically avoid…