Category Business Intelligence

Fluffing the Numbers

Over the past four weeks, some better-known online news sites successfully deployed a strategy to drive down the average age of their users. The effort hinged on creating and delivering content targeted to younger Web users, those who typically avoid…

Applix Adds IT Exec

Applix , a Westborough, Mass., business software maker, has named Howard Spielman, Ph.D., vice president of business intelligence technology. Spielman will oversee applications built on Applix Integra, the platform that integrates business planning, performance measurement and operational data to help…