Category CRM

Emtera Raises $1.2 Million

Emtera Corp., which provides mobile customer relationship management (mCRM) solutions for the retail industry, has completed its initial financing with $1.2 million dollars from Avisent, an early-stage investment vehicle founded by General Atlantic Partners. The Arlington, Va.-based Emtera, which maintains…

Personalization: Coming Full Circle, Part II

In my last column, I wrote about how personalization technologies have impacted business practices, and I discussed the first of three personalization categories – simple Web-based analytics. In this, the second part of this discussion on personalization, I’ll cover the…

Broadbase Gives CRM Direction to randmcnally.com

Customer-focused solutions provider Broadbase Software, Inc. will be mapping the way for the visitors of randmcnally.com, the online component of Rand McNally & Company. By implementing Broadbase’s customer interaction technology, randmcnally.com hopes to identify complex data about traffic and the…

Appjuice Leaves the Data with the Customer

Convincing potential customers that it’s safe and prudent to hand over their business data is a challenge for any ASP, let alone a start-up. AppjuiceAt a Glance Headquarters: Amsterdam, Netherlands Founded: August 2000 Clients: None (four expected by year’s end)…

CRM – At What Cost?

Customer relationship management (CRM) is being rapidly embraced as a key strategy for business in the Asia Pacific region, according to a new report. However, a similar report from another researcher asks, at what cost? According to a report by…

Cross-Channel CRM Continuity

To be really effective with your customer relationship management (CRM) efforts, it’s important that all the support channels work cohesively. Here are some common mistakes that businesses make when their customer service isn’t integrated across all channels: E-mail to a…

Questions for Drew Bartkiewicz, Broadvision, Inc.

As global vice president of customer relationship software company BroadVision, Bartkiewicz has helped some major names in business capitalize on that often murky world of customer relationship management, or CRM. His clients include GE Capital, CitiGroup, Circuit City, the State…

Sun and PeopleSoft Partner on CRM

Sun Microsystems and PeopleSoft have announced a strategic alliance to deliver scalable, Internet-ready CRM solutions targeted at the communications and brokerage industries. This alliance will see PeopleSofts integrated enterprise CRM solution being offered on Suns Solaris 8 Operating Environment and…

Onyx Debuts New Platform

E-business enterprise application provider Onyx Software Corp. (Nasdaq: ONXS) Wednesday (April 25) debuted a new XML-based platform designed to speed the deployment of Internet-based CRM (customer relationship management) solutions. “Our XML-based application server is a major breakthrough for large organizations…