The San Francisco Giants will be utilizing the customized e-mail marketing and relationship management solutions of TouchScape Corp. in an effort to increase loyalty and sales among their fans and customer base. TouchScape’s affordable Web-hosted solutions are quickly implemented and…
Emtera Corp., which provides mobile customer relationship management (mCRM) solutions for the retail industry, has completed its initial financing with $1.2 million dollars from Avisent, an early-stage investment vehicle founded by General Atlantic Partners. The Arlington, Va.-based Emtera, which maintains…
In my last column, I wrote about how personalization technologies have impacted business practices, and I discussed the first of three personalization categories – simple Web-based analytics. In this, the second part of this discussion on personalization, I’ll cover the…
Customer-focused solutions provider Broadbase Software, Inc. will be mapping the way for the visitors of randmcnally.com, the online component of Rand McNally & Company. By implementing Broadbase’s customer interaction technology, randmcnally.com hopes to identify complex data about traffic and the…
Convincing potential customers that it’s safe and prudent to hand over their business data is a challenge for any ASP, let alone a start-up. AppjuiceAt a Glance Headquarters: Amsterdam, Netherlands Founded: August 2000 Clients: None (four expected by year’s end)…
Customer relationship management (CRM) is being rapidly embraced as a key strategy for business in the Asia Pacific region, according to a new report. However, a similar report from another researcher asks, at what cost? According to a report by…
InfoWorld, a weekly magazine that analyzes enterprise technology and strategies, conducted a recent survey which examined the positive and negative aspects of deploying a successful customer relationship management solution. The magazine will reveal the results of its latest reader survey…
To be really effective with your customer relationship management (CRM) efforts, it’s important that all the support channels work cohesively. Here are some common mistakes that businesses make when their customer service isn’t integrated across all channels: E-mail to a…
As global vice president of customer relationship software company BroadVision, Bartkiewicz has helped some major names in business capitalize on that often murky world of customer relationship management, or CRM. His clients include GE Capital, CitiGroup, Circuit City, the State…
Sun Microsystems and PeopleSoft have announced a strategic alliance to deliver scalable, Internet-ready CRM solutions targeted at the communications and brokerage industries. This alliance will see PeopleSofts integrated enterprise CRM solution being offered on Suns Solaris 8 Operating Environment and…