Category CRM

The State of eCRM, Part II

In this, the second part of the inaugural column for the eCRM Guide, I’ll cover the remaining three of five trends affecting our industry. In the first column, I discussed the first two industry trends, in which I predict that:…

Chordiant and Verbind Join to Prevent Customer Attrition

CUPERTINO, CA–Chordiant Software is teaming up with Verbind, Inc. to co-market LifeTime. — Verbinds real-time behavioral targeting system. Chordiant, a provider of customer relationship management (CRM) solutions for companies with extreme consumer demands, plans to integrate LifeTime into it’s Unified…

Salesforce.com Announces First Online CRM Service

SAN FRANCISCO, CA–Salesforce.com has introduced a seamlessly integrated, online CRM system that can be operated without software installations or additional hardware. The fully customizable component hopes to revolutionize the manner in which e-businesses support and manage customer relationships. The $50…

The State Of eCRM, Part I

For my first two columns, I thought I’d hit some of the key trends in the eCRM field — trends that may well figure prominently in our industry, and our lives — as the year unfolds. With so many new…

vSente Formulates A Strategic CRM Methodology

SAN FRANCISCO–Expanding on a 10-page white paper they published in October 2000, vSente has begun shipping a 230-page strategic methodology for CRM titled FIRSTmaneuver. Referring to a statistic stating that up to 80% of all Customer Relationship Management (CRM) initiatives…