Category CRM

vSente Formulates A Strategic CRM Methodology

SAN FRANCISCO–Expanding on a 10-page white paper they published in October 2000, vSente has begun shipping a 230-page strategic methodology for CRM titled FIRSTmaneuver. Referring to a statistic stating that up to 80% of all Customer Relationship Management (CRM) initiatives…

Company Offers Free, Online CRM Audit

BOSTON–CRM provider Norkom Technologies says it is offering organizations the opportunity to discover whether or not they’re ready for customer relationship management. Companies can now take the “Are You Ready for CRM?” test on Norkom’s recently redesigned web site. “By…

Hyperion Enhances eCRM Analysis Applications

SUNNYVALE, CA–Hyperion, a business analysis application software devloper, has announced new versions of four eCRM analysis applications. The company says these products give businesses the ability to optimize their CRM and e-business investments by integrating, analyzing, and understanding customer attributes…

Chordiant Introduces Unified Rules For CRM

CUPERTINO, CA–Chordiant Software, Inc., a unified CRM solution provider, has announced the release of Chordiant Unified CRM Solution v3.0 with new Chordiant Unified Rules. Chordiant says Unified Rules is the first enterprise class, front to back office customer integration management…

Wheelhouse, E.piphany To Host CRM Seminar Series

Wheelhouse Corporation, a marketing infrastructure services provider, and E.piphany Inc., a customer interaction software provider, have announced a three-city industry seminar series for senior marketing professionals in the Financial Services, High-Tech and Media & Entertainment industries. Wheelhouse says the emergence…

Report: Bank On IT For Improvements In CRM

CHAPEL HILL, N.C.–World-class companies that adhere to uncompromising customer service standards are turning to emerging technology to drive dramatic improvements, according to a report from Best Practices LLC. Organizations that ignore IT’s escalating role in customer relationship management (CRM) allow…