LAKE BUENA VISTA, Fla. — Once thought of as two separate worlds, applications and database software are converging due to the increasingly distributed nature of modern computing. Bill Baker, general manager of SQL Server Business Intelligence, said the proliferation of…
Designing and implementing a system that uses data to improve your marketing requires a large amount of planning, preparation, understanding, and time. It’s not something that can be bought from a software vendor, then easily implemented. That would be nice,…
In a move that has implications for ad targeting and reporting, Yahoo! has hired Usama Fayyad, a co-founder of the company now known as Revenue Science, to the newly-created position of Chief Data Officer. Fayaad will be responsible for the…
Access and identity management firm Netegrity has bought Business Layers in a cash and stock deal worth approximately $42.5 million. Israel-based Business Layers provides open, standards-based software automating point of entry to networks and a single point of administration for…
This column is the second in a series for data-starved, financially challenged marketers struggling to make decisions without access to critical data. We’re looking at tricks for getting seemingly unobtainable data, no matter how low-tech or manual the process. In…
In last summer’s Choosing Your Perfect Software Match series, I shared results of my interview with Jupiter Senior Analyst Matthew Berk [Jupiter Research is owned by eCRMGuide’s corporate parent]. We discussed “Berk’s List” of the best analytics tools for evaluating…
I’m sure you read about it in the news recently. You’re likely to have heard about it by the water cooler. For a couple days, everyone talked about it. A company with an airtight customer privacy policy handed over the…
A few months ago, I wrote a column about the Recording Industry Association of America (RIAA) attacking alleged file sharers. The RIAA is forcing businesses that operate completely within the law to provide it with personal information on customers whom…
To demonstrate how private information is at risk on the Internet, a California consumer advocate claims he has purchased online the social security numbers of Attorney General John Ashcroft, CIA Director George Tenet, Labor Secretary Elaine Chao and FTC Commissioner…
Enterprise applications maker Siebel Systems settled a class-action lawsuit Tuesday for $900,000 and took steps to make sure it doesn’t put itself, or shareholders, into like situations with the creation of corporate governance initiatives to provide better guidance to the…