Business service provider Outtask, Inc., is acquiring Aspen’s ASP hosting division’s customer base. As the ASP hosting entity for Aspen’s customers, the Alexandria, Va.-based Outtask will provide these companies with customer relations management applications from Siebel and financial applications from…
By eCRMGuide.com Staff According to a customer relationship management (CRM) survey released by YOUcentric, Inc.,, integration and return on investment (ROI) are important when evaluating a CRM solution and low adoption by users and inability to leverage legacy data were…
In an effort to prevent future layoffs and maintain company longevity, 36 percent of the employees at Acxiom® Corporation voluntarily participated in a unique cost-saving operation — pay cuts in exchange for stock options. The fact that Acxiom has been…
CAMBRIDGE, MA–New wireless technologies have sparked location-privacy issues, but that’s only the beginning of a broader privacy revolution. According to “Surviving The Privacy Revolution”, a new report from Forrester Research, companies are facing mounting customer anxiety and a growing labyrinth…
PALM SPRINGS, CA–Charles D. Morgan, Company Leader for Acxiom Corporation, says that constantly changing technology and the growing global landscape means successful companies must select the right partners and alliances to help achieve a true customer-centric enterprise. Speaking at the…
Believe it or not, there are mobile sales professionals who still rely on the same tools that Willie Loman used decades ago–rolodexes and shoeboxes stuffed full of business cards. But paper-based systems are an inefficient way to track customer contacts,…