Converts — ex-smokers and former on-premise software vendors — are the most zealous of proselytizers, which is one reason internetnews.com wanted to talk to Chris Cabrera about two topics he is intimately familiar: the rise of on-demand applications and sales…
As detailed in Part 1 of this series, merchants are now focused more than ever on their site’s all-important sales conversion rate. An extensive recent research study, “Merchant Secrets for Driving Conversion,” detailed the many tactics that e-tailers are using…
The concept of “conversion” is one that online merchants live and die by. An online store’s conversion rate, which is the percentage of site visitors who make a purchase, is the figure that determines that store’s bottom line. But for…
To Zach Nelson, the president and chief executive officer of NetSuite, CRM — and business in general — is all about the “C,” customers. “What’s more important to a company than your customers?” he asks. “That’s what companies are all…
When Jeff Binder chose his e-commerce platform, his chief concern was finding an integrated application with all the bells and whistles in one piece. In his view, this was important for one key reason: to enable better data tracking. “We…
Immediate customer interaction is often the key to increased customer satisfaction and sales for both bricks and mortar retailers and for e-commerce businesses as well. Crafty Syntax Live Help (CSLH) is an open source solution that helps customer interaction with…
It’s a challenge that confronts most online merchants sooner or later: the dreaded site redesign. This massive undertaking is usually put off for as long as possible. But for sites built several years back, it’s often necessary to keep up…
Cheltenham, UK-based TPP Limited was founded by salespeople for salespeople. It’s meant to put what salespeople want into the company’s database. The founders believe that the software sold under the buzzword “sales force automation” (SFA) actually does nothing of the…
Buying keyword search terms on popular search engines like Google and Yahoo has become an important part — perhaps the most critical part — of the marketing strategy of today’s e-tailers. This common practice, in which merchants pay search engines…
At this point in the evolution of e-commerce, virtually all online businesses have some form of Web analytics package. These applications, which allow you to track your shoppers’ on-site behavior, are used by mom-and-pop e-commerce operations as well as Fortune…