Personalization gets a lot of press. When done properly, it can be great. When done poorly, it can be devastating. Unfortunately, the difficult part is doing it at all. There are two kinds of personalization: overt and covert. Overt personalization…
One of the many responsibilities of any e-tailer is dealing with customer returns – the products that find their way back to you with expectations of a refund. This is just a part of doing business and oftentimes, the returns…
Art Technology Group (ATG), developers of The ATG Dynamo® e-Business Platform — a product that helps businesses understand, manage, and build their online customer relationships — will layoff approximately 150 employees in an effort to reduce costs. The company hopes…
Cambridge, Mass.-based NetGenesis, recently added to the Forbes ASAP List of Top 100 Growth Technology Companies, announced that it expects lower revenues of between $3.3 million and $4.3 million for the quarter ending March 31, 2001. A net loss for…
Selecting a CRM Vendor Selecting a CRM vendor is a critical decision. While you probably can’t expect any single product to have all the features you want in a CRM solution, you can expect the best CRM vendors to have…
A new internet shopping code established by the eMarketing Standards Authority is likely to improve confidence and make life safer for on-line shoppers by addressing a number of consumer protection issues. The code, an initiative of the Direct Marketing Association…
OAKHURST, NJ–Commence Corporation has announced the release of its new Fast Start Program, an aggressive channel initiative designed to help new and existing business partners leverage the growing demand for customer relationship management (CRM) solutions. Since 1988, Commence has created…
Customer service is much more than an overhead expense. It is a strategic advantage for your company. Whether your company is a pure-play dot-com, a bricks-and-clicks store, or something else, you cannot afford to ignore customer service. In fact, I’d…
Traditional brick-and-mortar retailers are poised to surpass pure-plays in the e-tailing game asserts a new industry report. Based on a quantitative survey of 2,876 Net purchasers conducted during the fourth quarter of 2000, the Boston Consulting Group recently speculated that…
In the earlier days of the Internet, the mantra uttered most often when it came to site design was the familiar KISS guideline: Keep It Simple, Stupid. In a similar vein, we sometimes heard about the "ATM test" for any…