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CRM: October 2012

Customer Relationship Management (CRM) and sales force automation software and solutions. - Archive for October 2012

Sentiment Analysis: 3 Points to Remember

While sentiment analysis can be an effective addition to your customer analytics strategy, it is not a customer relationship cure-all.

CRM Investment on Upswing

A Computer Economics study finds a positive outlook for CRM, with increases in both adoption and investment. Cloud software is driving much …

Microsoft Makes Marketing Automation Acquisition

Microsoft says MarketingPilot's marketing automation technology will complement its Dynamics CRM solutions.

Insightly Raises $3M, Will Use Funds for Its Small Business CRM App

Insightly, which makes a CRM app geared toward SMBs, plans to use the $3 million investment to expand its service outside of the Google Apps …