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CRM: April 2013

Customer Relationship Management (CRM) and sales force automation software and solutions. - Archive for April 2013

CRM Jumps 12.5 Percent in 2012: Gartner

Salesforce helps customer relationship management (CRM) grow at a faster rate than the overall enterprise software market.

Salesforce Launches Social.com Ad Platform

Cloud CRM innovator tackles social media advertising on with the latest addition to its Marketing Cloud services slate.

Big Data Boosts Enterprise Software Market in 2012: IDC

Big Data shook up the enterprise software market last year and its impact is rippling across market segments, finds industry analyst IDC.

Marketing Automation Startup Brandcast Gets Benioff's Blessing (and Cash)

Content management and marketing automation startup Brandcast gets off the ground with a little help from Salesforce CEO Marc Benioff.

Mobile CRM App Market Set to Explode: Gartner

The number of mobile CRM apps is set to rise by 500 percent in a few short years, according to a new forecast from Gartner.

Oracle Debuts New In-Memory Business App Slate

Oracle feeds the enterprise's need for speed with new, in-memory versions of its popular business applications.

How Big Data Is Changing Enterprise Applications

Companies can use in-memory processing and Hadoop to handle Big Data. But how will that change enterprise applications?