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CRM: December 2013

Customer Relationship Management (CRM) and sales force automation software and solutions. - Archive for December 2013

Sailthru Raises $20M to Grow Personalized Marketing Platform

Sailthru, a provider of automated marketing solutions, plans to use the capital to expand its global sales, engineering and marketing teams.

3 Tips for Better Customer Relationships in 2014

As customers increase the number of ways they interact with companies, savvy businesses will need to develop smarter, data-driven marketing …

Enterprise Software Market Influenced by Nexus of Forces: Gartner

In the Nexus of Forces, information is the context for delivering social and mobile experiences, while the cloud enables delivery of …

Marketing Execs Struggle to Fulfill Big Data Potential

CMO Council research shows that marketing executives are not yet benefiting from real-time data analysis and other promised benefits of Big …