CRM: November 2014

Customer Relationship Management (CRM) and sales force automation software and solutions. - Archive for November 2014

Loyalty Program Leaders Leverage Data Analytics

A reliance on data analytics informs the best practices of loyalty program leaders, shows research from the International Institute for …

Adobe's Marketing Cloud Gets Geo-Location, Other Mobile Features

Geo-location plays strongly into Adobe's latest update of its Marketing Cloud, which includes a set of features designed to help marketers …

Attensity Boosts Ability to Discover 'Unknown' Trends in Data

Updates to Attensity Q software help organizations detect emerging themes in social data, and make it easier to compose and filter queries …

Consumers Love Mobile Marketing, Location-based Services

Mobile marketing, particularly location-based mobile marketing, provides big opportunities for businesses and benefits for consumers.