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Siebel Colors Its CRM Blue

By Michael Singer     Feedback

The company partners with IBM and others to build its CRM and BI businesses and counter Salesforce.com's call center software.

Siebel Systems is padding its partnerships in an effort to advance its vision of on-demand CRM and Business Intelligence software, the company said Monday.

The company announced at its User Week conference this week that it has inked a deal with IBM to develop a new Siebel Enterprise Analytic Applications platform. The combination of BI software from the two companies focuses on specific areas like supply chain, financial management, workforce management and strategic sourcing business practices.

In coordination with Siebel's news, IBM also announced its Business Consulting Services (BCS) is looking at ways to mesh its business intelligence software, including its DB2 database software, to coordinate with its relationship with Siebel.

Siebel's CRM OnDemand platform includes linked sales, marketing, and service functionality; customer analytics; virtual call-center technology; embedded best practices; and world-class hosting services and support for ERP systems, such as Oracle, PeopleSoft and SAP. The hosted CRM platform is designed to address the needs of companies working in the financial services, high-tech, life sciences and automotive industries.

"After conducting rigorous evaluations and working with several customers on joint engagements for Siebel's new family of Enterprise Analytic Applications, we believe that Siebel Business Analytics represents a major step forward in business intelligence capabilities, and we look forward to working with Siebel in providing cross-functional business intelligence," Mark Ramsey of IBM's Business Consulting Services said in a statement.

The collaboration with IBM includes: IBM Rapid Deployment Offering for Siebel Business Analytics; IBM CRM -- Customer Insight Solutions Showcase; and IBM Enterprise Analytics Offering.

The latest OnDemand offering is expected to compete ferociously in the marketplace with similar offerings from PeopleSoft , SAP and Salesforce.com , the latter of which debuted last week a new on-demand business model it calls Supportforce.com. The goal is to address the growing number of companies that are outsourcing their customer service divisions.

In a related announcement Tuesday, Siebel said it will tweak its software platforms to run on Sun Microsystems' Solaris operating system for x86-based servers. The expanded relationship is expected to dovetail with both Sun's return to telecommunications markets with low-priced hardware and Siebel's advancements in call centers.

"Siebel and Sun have a long history of working together to deliver premier solutions that make companies more customer-centric and competitive," Siebel CTO Ed Abbo said in a statement. "The ability to perform enterprise-wide, in-house testing for our customers prior to their deployment allows our companies to help maintain the highest service levels for our customers."

This article was originally published on October 5, 2004
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