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The new program is designed to provide additional value for the company's channel partners.
SugarCRM has announced the launch of its new Open+ partner program.
"The company intends to offer partners better incentives to recommend SugarCRM to their customers and increase the market reach of the CRM application," according to The H Open Source. "SugarCRM, which has been helmed by Larry Augustin since last year, announced the new program at the XChange Solution Provider 2K10 event in Los Angeles."
"Open+ builds on SugarCRM's existing partner programs to provide additional value by offering partners access to a market development program, more access to SugarCRM's Open Cloud platform, and... a referral program which offers rewards for each qualified lead referred to SugarCRM," the article states.
"Open+ creates even more distance between SugarCRM's award-winning channel program and those of other CRM providers," says company vice president of worldwide sales Jeff Campbell. "SugarCRM offers unmatched value for VARs looking to build sustainable revenue streams in the Cloud."
Click on the following to read the article at The H Open Source: SugarCRM launches new partner programme
This article was originally published on March 12, 2010