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Maximizer CRM Live Offers Quick Deployment as Cloud-Based Solution

By Vangie Beal     Feedback

The new online CRM offering consolidates contacts, business communications and forecasts without the need for a complex hardware infrastructure.

Vancouver-based Maximizer Software has joined the array of CRM vendors adding cloud-based customer relationship management (CRM) solutions to their lineup. Now, Maximizer customers can choose to subscribe to Maximizer CRM Live cloud-based applications or deploy Maximizer CRM software on-premise.

In a statement announcing the new cloud CRM solution, Joseph Hui, vice president of technology at Maximizer Software, said, "The on-premise and cloud-based applications are optimized so that customers can move from one to the other with minimal technical requirements. We provide the best of both worlds — since our applications are built upon the same data model, our migration solution will move the customer's entire dataset without any data loss."

Maximizer CRM Live is powered by Microsoft Windows Azure and is built on a scalable, load-balanced platform, with a 99.5 percent uptime guarantee, according to Maximizer. Because Maximizer CRM Live is cloud-based, typical CRM requirements, including technical expertise, complex hardware infrastructure, licenses and data storage and backup systems, are not required.

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Maximizer is offering CRM Live through a web-based monthly subscription model starting at $39 per user per month for five or more users, or $49 a month for fewer than five users. The company says its new online CRM offers the same productivity boost to sales, service and marketing teams throughout an organization as the Maximizer CRM on-premise solution.

The difference between the two offerings, according to Maximizer Software, is the added benefits organizations working in the cloud can realize, such as quick deployment and simple setup of the CRM system, which can see users up and running within hours from the time of subscription.

Other benefits of Maximizer CRM Live, as cited by the company include low up-front costs, the ability for users to access the CRM system via a Web browser on any operating system, and Wizard-driven dashboards that enable managers to monitor key performance indicators (KPIs) that matter most to them

This article was originally published on April 25, 2011
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