Twitter LinkedIn Facebook RSS Android

Making the Business Case for Social CRM

By -     Feedback

Negative customer experiences can quickly go viral so companies need to prepare for social media.

Social media is a risky place for a business to be — bad customer service experiences can go from trending Tweet to millions of views on YouTube in no time. As this Tech Target story points out, this serves to illustrate the importance of having a business strategy for dealing with social channels.

"Consider, when director Kevin Smith was kicked off a Southwest flight for being overweight, Smith retaliated by tweeting about the unfair treatment and rallying his million-plus fans on Twitter.

"An unhappy customer of United Airlines took to YouTube to share his feelings about United’s baggage handling practices with a self-recorded video titled United Breaks Guitars.

Related Articles

"They’re not the only examples of companies caught unprepared by the advent of social media. The problem, experts note, is not that these companies have committed such terrible crimes but that their interactions with customers have become prime-time viewing for millions of other customers and prospects."

Read the Full Story at Tech Target

This article was originally published on May 4, 2010
Close Icon
Thanks for your registration, follow us on our social networks to keep up-to-date