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CRM: Accelerate Customer Relationships to Build Retention and Profitability

By EnterpriseAppsToday.com Staff     Feedback

World-renowned customer relationship management expert to present at CRM 2001.

CHAPEL HILL, N.C. -- In this age of customer-centric organizations, relationship technology provides an unprecedented opportunity to strengthen and deepen your most important customer relationships. "We are quickly moving from Information Technology to Relationship Technology. The positive effect will be astounding and highly profitable for those that also foster CRM," says Ronald S. Swift, NCR Corporation's Vice President of Customer Relationship Management Solutions, in his new book, "Accelerating Customer Relationships: Using CRM and Relationship Technologies."

Join Ronald Swift of NCR Corporation as he discusses "Accelerating Customer Relationships: Using CRM and Relationship Technologies for High Retention and Profitability" at CRM 2001 (www.GlobalBenchmarking.com/meetings).

The Global Benchmarking Council (www.GlobalBenchmarking.com) will hold its winter quarterly meeting - titled CRM 2001 - January 31-February 2, 2001 at the Wyndham Miami Beach Resort in Miami Beach, Florida. Presenting companies include NCR Corporation, Nortel Networks and Dow Chemical.

"World-class businesses understand that customer retention and loyalty is the key to their future growth, and even basic survival," said Chris Bogan, President and CEO of Best Practices, LLC, the leader in benchmarking and best practice research. "With today's highly competitive marketplace, no company can afford to sit back as its customers are lured away by competitors. Ron Swift's presentation provides a framework for identifying your most profitable customers, anticipating their needs and retaining them in the face of stiff competition."

Drawn by discussions of Customer Relationship Management, Customer Loyalty & Retention and Best Practice Benchmarking, GBC members and guests will gather in Miami Beach to trade insights and information through detailed presentations, success sharing roundtables, and informal conversations (www.GlobalBenchmarking.com/meetings). Guests will also share in the collective experience of member organizations including Ford, Cisco Systems, Nokia, QUALCOMM, AT&T, Lucent, DuPont, Verizon, GM, and Pfizer.

Get more information about the GBC and register for CRM 2001, at www.GlobalBenchmarking.com or call Rachel Porter at 919-403-0251 ext. 225.


The Global Benchmarking Council (GBC) was launched in 1998 by Best Practices, LLC, in collaboration with founding member companies GTE, Sprint, DuPont, and AT&T. GBC Membership is crafted to transform colleagues into partners and partners into friends. To join the GBC or to receive more information about GBC membership benefits visit the GBC website at www.globalbenchmarking.com or call Rachel Porter at 919-403-0251 Ext. 225.

This article was originally published on December 14, 2000
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