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PreviousVertical Alliance's solution-based software tools are designed to augment the industry's current transaction focus and enable eCommerce Integrators (eCIs) to rapidly and cost-effectively construct best-in-class business sites to optimize profitability, revenue and customer satisfaction for their business clients.
The Vertical Alliance software tools allow traditional brick-and-mortar as well as newer businesses to enable and manage Internet and other business channels through customer data integration. Through their product, Vertical Tracker, an eCommerce Integrator can integrate a solution for their client that will result in a single comprehensive view of that client's individual customers.
Businesses can link information captured in real time from multiple touch points with legacy customer data stores. Analyzing this data enables a business to create a panoramic view of each customer in order to better align loyalty, marketing and frequent buyer programs with the one-to-one needs of the individual consumer or business customer.
Leading eCommerce Integrators including Hydrogen Media, TM Group, e-Verticals, and Standing Stone Group have implemented Vertical Tracker for B2B and B2C clients. Vertical Alliance's investors include RAF NetVentures and CMS Companies. The company is based in Plymouth Meeting, PA.
The names Vertical Alliance and Vertical Tracker, as well as their respective logos and Web site are trademarked by Vertical Alliance, Inc. All other company names and products are trademarks or registered trademarks of their respective companies.
This article was originally published on December 13, 2000
