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How 'bout a Little Good News?

By Robyn Greenspan     Feedback

eCRM provider CustomerLinx manages to secure $6 million even while most venture capitalists are keeping a low profile these days.

CustomerLinx Corp., specialists in providing Web-enabled, multi-mode electronic customer relationship management (eCRM) solutions, has received an infusion of $6 million in new capital funding which will allow for continued expansion in the outsourced customer care sector.

Jeff McDermott, President and CEO, CustomerLinx said, "Investor funding in these difficult market conditions validates our vision of integrating the most advanced Web-enabled eCRM technology with truly client-focused person-to-person care. Our unique positioning allows us to deliver end-to-end customer care solutions that help our clients build revenue, profitability and lifetime value solutions."

The investors, Five Paces Ventures, LP of Atlanta, Georgia, and S.A.C. Capital Associates, LLC, of Stamford, Connecticut, invested $3 million each. Five Paces Ventures, a new investor to CustomerLinx, is a $75 million Atlanta based private equity investment fund directed toward technology companies that seek to leverage the convergence of voice, video and data networks. S.A.C. Capital Associates, LLC, a current CustomerLinx investor and active shareholder, seeks innovative entrepreneurs with a clear vision and means to succeed in the evolving economy.

Headquartered in Alexandria, Va., CustomerLinx integrates advanced technology, superior staff management processes and powerful analytical tools to deliver complete outsourced customer care solutions. The suite of eCRM services include: Web and voice interaction, interactive voice response (IVR), e-mail response, order entry, fulfillment, data mining and modeling and market research.

This article was originally published on April 10, 2001
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