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Former Acxiom executive hired to help boost the company's MarketSmart CRM development effort.
By SV.internet.com StaffFair, Isaac and Co. (NYSE: FIC), which develops online data management systems and services, Friday named JC Wood as the vice president to lead the company's MarketSmart business development effort.
MarketSmart Decision System is a customer relationship management (CRM) platform that is targeted to a wide range of industries.
Before coming to Fair, Issac, Wood served at Acxiom, where he led business development in the financial services industry.
"I have great admiration for JC's ability to build strong market presence for the companies where he has worked," says Fair, Isaac CEO Tom Grudnowski. "JC has a unique capacity to see the full-scale potential of technology and then get people really enthused about how it can help their business. I am delighted that JC is here with us and have great confidence that he will provide real leadership and vision to the MarketSmart team,"
At San Raphael, Calif.-based Fair, Isaac, Wood's initial goal will be to expand MarketSmart's presence in the financial services, insurance, telecommunications, and retail industries.
This article was originally published on July 16, 2001
