- On Way to Omni-Channel, Retailers Try Beacons and More
- Chief Data Officer Role Continues to Evolve
- What Is Sales Enablement Software and Do You Need It?
- 5 Ways to Use Virtual Reality in the Enterprise
- 8 Open Source BPM Software Options
- How HTAP Database Technology Can Help You
- 9 Apps Empowering Finance
Aberdeen Group releases "What Works: Ten Significant CRM Implementations of 2001."
Boston-based IT consulting firm, Aberdeen Group, has released their annual report, "What Works: Ten Significant CRM Implementations of 2001," documenting the most successful deployments of the year. The findings come as a result of vendor surveys that measured both qualitative and quantitative implementation data.Aberdeen researched the 15 top scoring submissions, analyzing the vendor and the deployed technology; the vendor's understanding of the client's need; the effort and cooperation invested in implementation and training; the ROI; and future plans for further reaching deployment.
Since CRM is a broad term that encompasses marketing, sales, and support components, Aberdeen focused its analysis on CRM segmentations — sales force automation (SFA), marketing automation (MA), customer service and support (CSS), field service management (FSM), help desk (HD), and partner relationship management (PRM).
In alphabetical order, the top ten CRM implementations for 2001 are:
| Vendor | Client | |
| 1 | Allegis | Hewlett Packard |
| 2 | Applix | AMF Bowling |
| 3 | Blue Martini | Oncology Therapeutics Network |
| 4 | Blue Pumpkin | Compaq Canada |
| 5 | FrontRange | the City of Des Moines, Iowa |
| 6 | Talisma | Tupperware |
| 7 | TriVium Systems | Sonus-USA, Inc. |
| 8 | salesforce.com | Textron Fastening Systems |
| 9 | Selectica | Rockwell Automation |
| 10 | Siebel | Asyst |
Honorable mention goes to:
| Vendor | Client | |
| 1 | Aprimo | Ernst & Young LLP |
| 2 | Ardexus | Timberline Industries |
| 3 | Broad Daylight | Quantum Corporation |
| 4 | eGain | ABN AMRO Services Company |
| 5 | NativeMinds | Defense Logistics Information System |
The 141-page report examines each deployment in-depth and is available in its entirety from Aberdeen for US$495.
Founded in 1988, Aberdeen conducts IT market analysis and provides positioning, penetration and acceleration services to vendors. Areas of technology expertise include enterprise business applications, carrier and enterprise communications, network services, and platforms.
Related article: Aberdeen's CRM Top Ten
This article was originally published on March 13, 2002
