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Tips for Boosting Revenue Performance Management

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Accelerating revenue is fundamental during recession recovery.

Revenue performance management that focuses on end-to-end business processes fits the current need. As reported in this story on CRM Buyer, just as managing the customer base is fundamental during a recession, accelerating revenue is fundamental during recovery.

"The long recession and the rise of social CRM were not simply coincidental. I believe they happened together. That's not to say that social CRM happened for some cosmic reason; I neither subscribe to the belief that all things happen for a reason nor do I believe I am qualified to hold forth beyond what I've just written.

"I think social CRM -- the roots of which precede the recession -- became important during the recession because it represents a good and inexpensive way to keep tabs on existing customers and possibly capture some new ones at low cost."

Read the Full Story at CRM Buyer

This article was originally published on February 3, 2011
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