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Marketing: June 2001

Marketing, Social Media Marketing, and Marketing Automation software and solutions. - Archive for June 2001

Abandoned Shopping Carts: Enigma or Sloppy E-Commerce?

People don't abandon shopping carts without a good reason. And the phenomenon of the abandoned shopping cart -- this blight upon the …

BBDO InterOne Believes in Magic

One of Germany's leading advertising agencies will deploy Magic eService to provide itself and its customers with totally Web-enabled …

DMA Utilizes eStara for Members

Nation's largest interactive marketing organization to deliver voice over the Web with eStara solution.

Study: E-Mail Marketing to Take Off

Aberdeen Group predicts that hosted ASP solutions will continue to boom through 2002, while CRM applications will grow in prominence to …

Who Are Your Best Prospects?

Resident eCRM expert Arthur O'Connor explains the three basic principles small- and medium-sized business can enact in terms of client …

Leveraging Habits

Understanding the why of online consumer behavior can help you serve effective, targeted online advertising and marketing.

A Mile-High Marketing Agreement

American Airlines inks deal with FTD.com to let frequent fliers and flower buyers earn mileage points for their e-commerce purchases.

E-Mail Marketing Grows into Prominent CRM Role

New report by Aberdeen Group entitled, "E-Mail Marketing: Relevancy, Retention, and ROI" predicts the sector will exceed $1 billion by 2003.

How to Convert More of Your Prospects into Customers

Here are two proven tactics you can use to convert a higher percentage of your prospects into customers.

Netcentives Deals With AOL, PlanetU

San Francisco-based personalized e-mail, rewards and recognition services firm is on a roll, signing its third partnering deal in as many …

AOL Promoting American Airlines Incentives

The online media giant is running a contest and special content area to support AOL AAdvantage Rewards.

Orbitz Finds a Madding Crowd

The new air travel site gets caught up in one of those classic good-news, bad-news scenarios that seem to dog popular start-up Internet …