Marketing: June 2001

Marketing, Social Media Marketing, and Marketing Automation software and solutions. - Archive for June 2001

People don't abandon shopping carts without a good reason. And the phenomenon of the abandoned shopping cart -- this blight upon the …

One of Germany's leading advertising agencies will deploy Magic eService to provide itself and its customers with totally Web-enabled …

Nation's largest interactive marketing organization to deliver voice over the Web with eStara solution.

Aberdeen Group predicts that hosted ASP solutions will continue to boom through 2002, while CRM applications will grow in prominence to …

Resident eCRM expert Arthur O'Connor explains the three basic principles small- and medium-sized business can enact in terms of client …

Understanding the why of online consumer behavior can help you serve effective, targeted online advertising and marketing.

American Airlines inks deal with FTD.com to let frequent fliers and flower buyers earn mileage points for their e-commerce purchases.

New report by Aberdeen Group entitled, "E-Mail Marketing: Relevancy, Retention, and ROI" predicts the sector will exceed $1 billion by 2003.

Here are two proven tactics you can use to convert a higher percentage of your prospects into customers.

San Francisco-based personalized e-mail, rewards and recognition services firm is on a roll, signing its third partnering deal in as many …

The online media giant is running a contest and special content area to support AOL AAdvantage Rewards.

The new air travel site gets caught up in one of those classic good-news, bad-news scenarios that seem to dog popular start-up Internet …