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Marketing: July 2001

Marketing, Social Media Marketing, and Marketing Automation software and solutions. - Archive for July 2001

Customer Retention Can Be Fun

TruePoints launches turnkey marketing tools designed for customization and integration with a brand's existing online and offline efforts …

Marketing Firm Starts Pay-for-Performance Plan

e-centives promises clients will pay only when their campaigns succeed.

Mediaplex Gets Habitat For Humanity's MOJO Going

MOJO mail-maker lends a hand to the world's largest nonprofit housing organization with its customer relationship management e-mail solution.

Study: Companies Missing Out on Viral Marketing Benefits

E-commerce marketers aren't bothering to track "word-of-mouth," nor are they working to retain truly loyal customers who might serve as …