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Marketing: September 2001

Marketing, Social Media Marketing, and Marketing Automation software and solutions. - Archive for September 2001

Roving Software Raises Round

The Needham, Mass., provider of e-mail marketing tools, banks $5 million in financing from Verisign and others for product development and …

Netcentives Cuts Workforce

The news continues the firm's efforts at restructuring to meet the needs of a changing market.

Customer Retention Without Tears

A new study examines ways in which e-tailers and online content providers can keep customers satisfied without incurring unnecessary …

Finding Your Customers

Forget making it easier for customers to find you. Why not meet them half way? Alexis Gutzman offers some prudent advice on where and how to …

Study: E-mail Use By Top Firms Highly Inefficient

A study by the IMT Strategies, the Direct Marketing Association and the Association for Interactive Media blasts some long-held assumptions …

Marketing Trends: Data Marketing

Dig out hidden relationships in your customers' purchasing habits.