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Marketing: March 2002

Marketing, Social Media Marketing, and Marketing Automation software and solutions. - Archive for March 2002

Turning Customers Into Disciples

Viral marketing isn't just a consumer phenomenon. Your most passionate corporate customers can prove to be your company's infectious …

Personalization With No Budget, Part 1

Didn't get that budget you requested? Don't despair. There are ways you can achieve your goals without spending a lot of dough.

Virtumundo Sues List Sellers

The e-mail marketer and Web publisher is aiming to salvage its image by training its legal guns on the parties it blames for consumer …

Hit Them With The Right Stuff

Wireless marketing campaigns may be fret upon by consumers. But they have their value provided marketers spend more time in understanding …

Confusing the Consumer

Automakers should be honing their e-initiatives advises research firm Jupiter Media Metrix.

Emagine Customer Software Wins Major Telcos

Although only a young player, Sydney's Emagine International already has a remarkable offshore presence. Armed with new venture capital …

Burger King Promotes Whopper Via AOL

The nation's No. 2 fast food chain continues its online marketing efforts, in a two-day promo in conjunction with recent marketing partner …