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Marketing: February 2003

Marketing, Social Media Marketing, and Marketing Automation software and solutions. - Archive for February 2003

Brand Is in the Details

Seemingly insignificant site design elements can torpedo a brand message. Jack Aaronson tells you how to stay vigilant.

Targeted Email: From Spam to Choice Part 4

Bruce McCracken continues his series on targeted e-mail by speaking with the experts on the criteria companies should use when deciding how …

Targeted E-mail: From Spam to Choice, Part 3

Last week, Bruce McCracken reviewed some fundamental strategic principles that can increase sales and enhance rapport with your customers …

Case Study: eDiets

Can an Internet-based diet program be a moneymaker? The eDiet story says this is one of e-commerce's hot growth areas.

Targeted E-mail: From Spam to Choice Part 2

Organizations that see e-mail as yet another broadcast and blast medium miss its unique ability to help establish a one-to-one relationship …