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Marketing: November 2008

Marketing, Social Media Marketing, and Marketing Automation software and solutions. - Archive for November 2008

Eight Free Tools for Tuning Up Online Ad Campaigns

We highlight features of eight free tools that help e-tailers optimize their pay-per-click campaigns.

Five Timely Tips for Holiday E-Mail Marketing

Last month, holiday e-mail campaigns were all about segmentation, not blasting. This month it's time to grow your list, build loyalty and …

Tracking Ad Success in the New Era

How do we measure whether ads worked or failed when it comes to video, social media or peer-to-peer networks? A lot's riding on the answer.