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Marketing: June 2010

Marketing, Social Media Marketing, and Marketing Automation software and solutions. - Archive for June 2010

Acxiom Partners with Return Path for Email Deliverability

The new partnership claims to allow marketers to drive more revenue from email campaigns with placement rates higher than the industry …

iContact Brings the Social Web to Email Marketing

iContact and Flowtow integration lets marketers segment subscribers based on social web use.

Infusionsoft Updates Marketing Automation Software

New features make the company's web-based application even easier to use.

Ten Tips to Get Customers to Engage With Email Marketing

With email marketing, you have only a few seconds to grab readers' attention. Here's how to make every second count so you can get readers …

Email Marketing Trends to Consider

Technology and customer expectations are changing the face of email marketing.

Constant Contact Enhances Event Marketing Tool

The new features enable SMBs to communicate with event invitees and attendees in a trackable manner.

New Service Optimizes Marketing Automation Software

The Marketing Automation Acceleration Package helps marketing automation software customers get new software online and into production …

A Buyer's Guide to Remarketing Services

Remarketing is a technique used to help reduce cart abandonment. A study by Experian claims that online shopping carts are abandoned at a …

Ecommerce Customer Loyalty Programs for SMBs

A loyalty rewards program can help your ecommerce business acquire, engage and retain new customers.

Marketers Look to Improve Customer Support With Real-Time Chat

Demandbase Business Identification application combines with LivePerson for detailed information on website visitors, boosting CRM and sales …

Inbound Sales Offers Automated Lead Generation

The company has partnered with Colorado-based Net-Results Marketing Automation for automating the process of qualifying leads.

How to Buy Email Marketing Services

While you can handle your e-mail marketing services in-house, tapping one of the many email marketing service providers can lead to more …

Enhance Customer Marketing With the Right Media

Incorporating customer preferences and media consumption into your media mix allocation adds an important new dimension to your marketing …

Social Media Marketing: Plan a Consumer Privacy Strategy

As companies look to engage customers on social media platforms it becomes increasingly important to consider consumer privacy and adopt a …