Marketing, Social Media Marketing, and Marketing Automation software and solutions. - Archive for July 2010

Market Probe Measures Customer Loyalty

Market Probe questions the value of current Customer satisfaction solutions.

Aprimo Launches Mobile Marketing Solution

Aprimo Mobile lets marketers remotely manage campaigns.

Pravega Announces Free Integrated CRM and Email Marketing Product

Designed for small and medium-sized businesses, vegaPort by Pravega offers integrated CRM and email marketing.

IBM Developing Analytics Products for Marketers

IBM is expected to offer a suite of analytics products for marketers and advertisers.

Adobe Adds Mobile, Social Media to Online Marketing Suite

New features include bid strategies for Facebook ads and image ad support for the Google Content Network.

Mzinga to Moderate NESN Interactive Campaign

The New England Sports Network (NESN) has chosen Mzinga to moderate an interactive ad campaign which will run throughout the 2010 baseball …

Aggregate Unveils Audience Management and Discovery Platform

The AK Discovery Platform offers audience management tools and insights to define and distribute audiences to multiple media partners.

Enkata Offerss Customer Segment Analytics

The company has launched Customer Segment Analytics the latest version of its on-demand contact center analytics solution.

Top 10 Tips for Using Social Media to Improve CRM

Experts reveal their strategies for using Twitter, Facebook and LinkedIn to help gain and retain customers.

Lead Liaison Introduces New Lead Generation Solution

The new lead generation and marketing automation solution serves marketing and sales teams in organizations of all sizes.