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Marketing: August 2010

Marketing, Social Media Marketing, and Marketing Automation software and solutions. - Archive for August 2010

SalesNexus Announces CRM and Email Marketing Release Dates

The company plans to release a full-featured email marketing solution in September.

Marketo Launches Chatter for Sales Insight

The company has launched Chatter for Sales Insight on salesforce.com’s ChatterExchange.

Will FTC Online Tracking Restrictions Hurt CRM?

The FTC wants Internet users to be able to opt out of online behavior tracking. What could that mean for customer relationship management …

IBM Snaps Up Unica for Marketing Analytics

The $480 million deal continues Big Blue's buying spree aimed at ramping up its business software portfolio.

Genius.com Offers Free Version of Demand Generation

The free version of Genius Demand Generation is fully functional for up to up to five users and 10,000 emails per month.

Solariat Offers New Conversational Analysis and Marketing Tool

AdLib is designed to analyze, interpret and respond to conversations within social media.

CRM and Business Intelligence Get Smarter with Analytics

Business analytics is moving business intelligence and CRM from analyzing the past to predicting and influencing the future.

Know Your Sales Prospects

Harvesting information from social networks can potentially be beneficial for finely targeted sales and marketing campaigns.