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Marketing: May 2014

Marketing, Social Media Marketing, and Marketing Automation software and solutions. - Archive for May 2014

IBM Offers Cloud Analytics as a Service

IBM's soup-to-nuts approach to cloud analytics aims to help organizations get their Big Data initiatives up and running.

Startup Spotlight: RJMetrics Offers Analytics for Everyone

As venture capitalists, RJMetrics' co-founders performed data analyses for startups – and found a market for a simple-to-use business …

HP Woos Digital Marketers with Testing Solution

HP Autonomy's SaaS solution combines ease of use with deep analytics, segmentation to help marketers create and launch tests.

Adobe's Marketing Cloud Gets New Predictive Analytics Features

Predictive analytics features are a big draw for Adobe Marketing Cloud customers, which is why such features figure prominently in the …

Big Blue Launches IBM ExperienceOne to Combine Marketing, Sales, Services

IBM's new IBM ExperienceOne portfolio combines marketing, sales and services functions to help businesses better know their customers.

Big Data a Big Priority for Most Organizations

Exclusive research shows that many organizations are interested in Big Data Analytics, though few have deployed it - yet.

IntelliResponse Adds Targeted Marketing to Virtual Agent Technology

Personalized marketing offers help companies improve clicks and conversions across online customer service channels, company says.