Marketing: May 2014
Marketing, Social Media Marketing, and Marketing Automation software and solutions. - Archive for May 2014
IBM Offers Cloud Analytics as a Service
IBM's soup-to-nuts approach to cloud analytics aims to help organizations get their Big Data initiatives up and running.
Startup Spotlight: RJMetrics Offers Analytics for Everyone
As venture capitalists, RJMetrics' co-founders performed data analyses for startups – and found a market for a simple-to-use business …
HP Woos Digital Marketers with Testing Solution
HP Autonomy's SaaS solution combines ease of use with deep analytics, segmentation to help marketers create and launch tests.
Adobe's Marketing Cloud Gets New Predictive Analytics Features
Predictive analytics features are a big draw for Adobe Marketing Cloud customers, which is why such features figure prominently in the …
Big Blue Launches IBM ExperienceOne to Combine Marketing, Sales, Services
IBM's new IBM ExperienceOne portfolio combines marketing, sales and services functions to help businesses better know their customers.
Big Data a Big Priority for Most Organizations
Exclusive research shows that many organizations are interested in Big Data Analytics, though few have deployed it - yet.
IntelliResponse Adds Targeted Marketing to Virtual Agent Technology
Personalized marketing offers help companies improve clicks and conversions across online customer service channels, company says.