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Forrester Research outlines eight simple steps small online store owners can take to increase conversions. Some are as easy as testing and changing the color of your key task buttons.
Keeping a Web shop fine-tuned is an ongoing process, and sometimes, overwhelming when it comes to prioritizing tasks, given the budget of small online business owners and the demands on their time.
A new report by Forrester Research, however, can help. "Small Web Site Investments that Pay Off," by Adele Sage, Harley Manning and Andrew McInnes, outlines eight low-cost techniques that will increase conversion and click-through rates, boost cross-selling opportunities and help shoppers find what the products they want.
This article was originally published on October 1, 2008
