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A CRM Buyer article looks at the importance of leveraging customer data to improve marketing communications.
An article by CRM Buyer's Ian Michiels looks at the best ways to leverage customer data to improve marketing.
"Best-in-Class companies are customer data champions demonstrating a strong, organization-wide culture that values customer data management and actively uses customer data to build more meaningful customer experiences," Michiels writes. "Organizations that use customer data to transform generic marketing campaigns into intimate relevant communications achieve higher revenue, higher ROMI, and a competitive advantage. The Best-in-Class have secured a lasting competitive advantage that makes it impossible for Industry Average and Laggard performing organizations to ignore the value of a robust customer database."
Click on the following to read the CRM Buyer article: Customer Data Is a Terrible Thing to Waste
This article was originally published on March 15, 2010
