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News: April 2003

Industry and product news on CRM, Business Intelligence, ERP, supply chain management, and other enterprise applications. - Archive for April 2003

Targeted E-mail: A Case in Point

When financial services provider Charles Schwab & Co. needed to create a high performance e-mail solution in order to send its clients …

Welcome to Spam Week

Wacky stunts? Spammers in the slammer? Bounties on unscrupulous mass e-mailers? While the FTC listens, Congress talks tough.Spam Becomes …

RightNow Reports Another Quarter of Growth

The customer service ASP reports continued growth, touts benefits of its hosted, multi-channel support service.

What Should You Measure? Part 1: E-Commerce Metrics

More data at our disposal, less time to make sense of it. How to tell which measurements are critical. Part one of a series.

iPhrase Adds Analytics

The Cambridge, Mass., search specialist intros new software to help companies improve their Web site customer service sections.

WebSideStory Connects Analytics with Enterprise Apps

HitBox Business Integration services is designed to let users integrate historical information into a hosted data warehouse

Geotargeting: Why It Matters to Marketers

It's 9 a.m. Do you know where your users are?

Salesnet Takes SFA Offline With .NET

The Web-based sales force automation ASP announces offline version based on .NET framework and Microsoft SQL Server Desktop Edition, claims …

Hosted CRM Solution Delivers Quick Payback

When a company grows rapidly through worldwide acquisition, tracking sales efforts can become difficult, especially if newly bought …

How to Ruin a Multichannel Campaign in Five Easy Steps

Follow along as Jack Aaronson goes through the steps making a well-intentioned multichannel marketing campaign fail.

Siebel, AT&T Join Forces on Managed Services

The two form a strategic alliance bent on delivering end-to-end hosting for mission critical applications.

Customer Service Lags, CRM Spending Expectations High

Online customer service has not met expectations, but projections of increased CRM spending through 2003 may aid the market — and …


When the numbers carry too much weight, they're counter-productive.

AOL, Infinity in Content-Swap Promo

Radio broadcasts will wend their way into AOL's network to help promote the ISP's enhanced broadband service. Also, MLB.com is the ISP's …