Ad Tech Software Market is Booming Worldwide | Google, Facebook, Amazon Advertising, AppNexus, Verizon Media
Published Via 11Press : The goal of the global market study for Ad Tech Software is to better illustrate the competitive landscape by analyzing the performance of some of the industry’s best-kept secrets. In order to determine how much revenue is generated globally by important business segments and end-use applications, the study combines quantitative market statistics with qualitative data. The analysis spans the historical data from 2018 to 2022 and forecasts the market through 2028*. The emergence of the newest situation in the Ad Tech Software industry has left enterprises worried about their future prospects owing to a major economic downturn.
According to HTF Market Intelligence, during the projected period from 2018 to 2028, the market for ad tech software is anticipated to grow at a CAGR of 15.2%.
Ad Tech Software Industry Background: The term “Ad Tech Software” refers to the hardware and software tools used in the advertising sector to organize, plan, and distribute digital advertising across a range of platforms. With the use of ad tech software, marketers, publishers, and ad agencies may automate advertising procedures, target precise demographics, and assess the effectiveness of their campaigns. The need for ad tech software is being driven by the ongoing transfer of advertising dollars from conventional channels to digital platforms.
A lot of people are becoming interested in programmatic advertising, which employs automated technology to acquire and sell ad inventory. Ad tech software provides demand-side platforms (DSPs) and supply-side platforms (SSPs), which enable real-time bidding and optimization, to enable programmatic advertising. Ad tech software solutions are rapidly using AI and ML technology. These technologies support the automation and improvement of a number of advertising-related processes, including ad targeting, creative optimization, bidding schemes, and fraud detection.
Data collection, use, and targeting have been constrained by privacy concerns and laws like the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA). The efficacy and confidence in digital advertising are undermined by ad fraud, which includes click fraud and bot traffic, potentially resulting in losses for publishers and advertisers.
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| Attributes | Details |
| Study Period | 2018-2028 |
| Base Year | 2022 |
| High Growth Market | Asia Pacific |
| Current Value (2022) | USD 765.54 Billion |
| Unit | Value (USD Billion) |
| Dominating Application | Large Enterprise |
| Key Companies Profiled | Facebook (United States), Google (United States), Amazon Advertising (United States), Adobe Advertising Cloud (United States), The Trade Desk (United States), AppNexus (United States), Criteo (France), Verizon Media (United States), MediaMath (United States), PubMatic (United States), LiveRamp (United States), Magnite (United States), Taboola (United States). |
Growing programmatic advertising and rising digital advertising spending are two factors that are propelling the demand for ad tech software. The need for ad tech software is being driven by the ongoing transfer of advertising dollars from conventional channels to digital platforms. In order to efficiently reach their target audiences and benefit from the sophisticated targeting and measurement capabilities provided by ad tech software, advertisers are spending greater money on digital advertising. A lot of people are becoming interested in programmatic advertising, which employs automated technology to acquire and sell ad inventory. Ad tech software provides demand-side platforms (DSPs) and supply-side platforms (SSPs), which enable real-time bidding and optimization, to enable programmatic advertising. The need for ad tech software is driven by the automation and efficiency provided by programmatic advertising. Major Developments Activities in the Market:
On 15 Sep 2022, “For over $20 billion in cash and equity, Adobe said that it has signed a binding merger agreement to purchase Figma, a prominent web-first collaborative design platform. A new age of creative collaboration will begin with the union of Adobe and Figma.”
On 3 April 2023, “Amazon Ad Server integrates cross-media and Amazon-specific analytics in Amazon Marketing Cloud and leverages Amazon Audiences to improve creative optimization on Amazon DSP campaigns.”
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Influencing Trend:
- Some of the developments in the market for ad tech software include the use of artificial intelligence (AI) and machine learning (ML), followed by a shift towards privacy-compliant advertising.
- Ad tech software solutions are rapidly using AI and ML technology. These technologies support the automation and improvement of a number of advertising-related processes, including ad targeting, creative optimization, bidding schemes, and fraud detection.
- Large data sets are analyzed by AI and ML algorithms to find trends, anticipate outcomes, and offer more individualized and efficient advertising campaigns.
- There is a rising trend towards privacy-compliant advertising as a result of increased privacy rules and concerns.
- Ad tech software vendors are putting their efforts into creating solutions that provide data privacy and consent management, including handling user consent for data usage, putting privacy-by-design principles into practice, and applying privacy-preserving ad targeting methods.
Market Growth Drivers:
- The market for Ad Tech Software is being driven in part by rising digital advertising spending and expanding programmatic advertising.
- The need for ad tech software is being driven by the ongoing transfer of advertising dollars from conventional channels to digital platforms.
- In order to efficiently reach their target audiences and benefit from the sophisticated targeting and measurement capabilities provided by ad tech software, advertisers are spending greater money on digital advertising.
- A lot of people are becoming interested in programmatic advertising, which employs automated technology to acquire and sell ad inventory.
- Ad tech software provides demand-side platforms (DSPs) and supply-side platforms (SSPs), which enable real-time bidding and optimization, to enable programmatic advertising.
- The need for ad tech software is driven by the automation and efficiency provided by programmatic advertising.
Restraints:
- Some of the challenges the industry for ad tech software faces include privacy issues, regulations, ad fraud, and ad blocking.
- Data collection, use, and targeting have been constrained by privacy concerns and laws like the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA).
- The access and use of certain data for advertising purposes may be limited by various restrictions, which ad tech software providers must verify compliance with.
- The market for ad tech software faces obstacles from ad-blocking software and the frequency of ad fraud.
- Ad blockers stop users from seeing advertising, which lowers ad impressions and could have an effect on publishers’ and advertisers’ income.
- The efficacy and confidence in digital advertising are undermined by ad fraud, which includes click fraud and bot traffic, potentially resulting in losses for publishers and advertisers.
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Against this difficult backdrop, the Ad Tech Software Study sheds light on the current state and important aspects of the Ad Tech Software Market. HTF Market Intelligence analysts organized and conducted surveys of the Ad Tech Software market participants to put an end to this. The resulting snapshot provides a foundation for understanding why and how the industry may be expected to develop.
— The direction and growth pattern of the ad tech software sector. Financial analysis, polls, and industry consultants are used to derive insights.
— How can each firm in this broad group of businesses negotiate the newly developing Ad Tech Software Market competitive environment and adopt a business plan to maintain and advance their position in which they may assert or seize the new addressable opportunity?
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