Bouillon Powder Market Current Scenario and Future Prospects

HTF Market Report

Updated · May 31, 2023

Bouillon Powder Market Current Scenario and Future Prospects

Published Via 11Press : A bouillon cube is a form of bouillon powder that is used to create an instant stock. You may purchase a variety of bouillons at stores, including chicken, beef, and vegetable bouillon. It’s used to make a fast, flavorful broth for stews, soups, grains, curries, risottos and other foods. They’re a great way to give your foods more taste and depth. While bouillon pastes seem to be on the increase, bouillon cubes are frequently found in stores. For more than a century, bouillon cubes have been used to flavour soups, sauces, casseroles, and any other food that might benefit from a savoury, umami-rich burst of spice. These square, firm, little cubes are prepared from dried meats and vegetables or stock. They may be melted into a curry to add richness and taste or dissolved in water to produce a fast soup. In many cultures, bouillon cubes are a basic component and are widely available on the shelves of supermarkets. The majority of bouillon powders and stock cubes are packed with unnecessary chemicals, flavour enhancers, sugar, salt, and other substances. Although adding flavour to your soups using stock cubes is simple, they sometimes have things you’d rather avoid eating. I thus started an experiment to see whether I could make a powder instead of stock cubes! Avoiding using ordinary stock cubes altogether is the simplest (and easiest) approach to prevent any flavour enhancers in them. Most of the time, but not always, this works. Face it, there are times when you simply need a little additional flavour, and what could be simpler than adding something already prepared?

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Attributes Details
Study Period -2028
Base Year 2022
Largest Market EU
Unit Value (USD Billion)
Key Companies Profiled Unilever (United Kingdom) Nestle (Switzerland) Hormel Foods (United States) Kraft Heinz Company (United States) Ariake Group (Japan) Massel (Australia) AJINOMOTO (Japan) McCormick&Company, Inc (United States) Eu Yan Sang (Singapore) TANAKA FOODS (Japan)
CAGR 4.5%

The report offers Major leading Key players:

  • Unilever
  • Nestle
  • Hormel Foods
  • Kraft Heinz Company
  • McCormick Company
  • Eu Yan Sang

 By Application:

  • Stews
  • Soups
  • Risottos
  • Grains
  • Curries
  • Others

By Type:

  • Vegetable
  • Fish
  • Meat
  • Poultry
  • Beef

Bouillon Powder

  • By 2028, the market for bouillon powder might be worth USD11.28 billion, growing at a 4.5% annual pace.The market is presently valued at USD8.78 billion.
  • The United States companies will contribute the most to the global bouillon powder market’s growth over the course of the forecast period, according to a research analyst at HTF MI. Due to new methods adopted by companies in the market for bouillon powder, it is predictable that the competition would get even more fierce in the next years.
  • The Bouillon Powder research report includes information on the competitive surroundings and the product/service help of top firms to help customers in increasing their revenue shares in the sector. In order to maximise the benefits of growth prospects, this Bouillon Powder market research also recommends techniques that competitors can use and emphasises important areas they should concentrate on.
  • The study lists a number of prominent players, including Unilever (UK), Nestle (Switzerland), Hormel Foods (US), Kraft Heinz Company (US), Ariake Group (Japan), Massel (Australia), AJINOMOTO (Japan), McCormick&Company, Inc (US), Eu Yan Sang (Singapore), TANAKA FOODS (Japan)

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Influencing Trend:

  • A well-known online retailer has listed the manufacturers of Chinese bouillon powder. According to numerous researchers, India’s food consumption trends and production patterns have undergone significant changes as a result of significant numerical and socioeconomic changes over the past 20 years, including population growth, rising disposable incomes, rural-to-urban migration, and increases in rural per capita productivity.
  • Food security has quickly given way to nutritional security and convenience meals in recent years. Additionally, it has been shown that all classes have seen a rise in overall food spending. The prevalence of drive-through windows, take-out food, microwave dinners, home grocery delivery, and internet shopping promotes the selling of convenience foods due to their increased availability and cost.
  • The main factors behind India’s recent expansion in the convenience food market are rising urbanisation, changing lifestyles, less time available for cooking at home, a readiness to try new and varied goods, changing tastes and preferences, consumer discovery of new flavours, and so on. Modern lifestyles can accommodate dine-in and delivery demands thanks to the convenience food that is professionally produced to maximise ease of consumption.
  • Usually, this meal doesn’t need to be cooked before eating, it’s portable, and it has a long shelf life. Convenience foods include prepared foods including prepared mixes for cakes, frozen foods, shelf-stable goods, and ready-to-eat meals.

Market Growth Drivers:

  • There is a growing market for convenience foods. Convenience foods are those that have been prepared or packaged by a manufacturer and may be used whenever, wherever, and with little to no additional effort, such as by heating or thawing. Foods offered as convenience items in ready-to-eat meals or at room temperature are commonly provided in single-serve, portion-controlled packaging that is portable.
  • As a result of a busy lifestyle and an ageing population, convenience meals are significantly impacted by the trend towards easier food preparation and consumption. Foods for convenience must satisfy customer expectations for taste and quality while also being convenient to use, safe, varied, attractively packaged, and offering adequate nutrients. Their simplicity of use, diversity, and availability throughout the year entice customers to them.
  • Foods that are prepared quickly and easily are helpful for those who lack the expertise or time to prepare meals from scratch. Convenience meals are another draw for those who cannot afford to employ a chef.
  • A busy lifestyle’s response has evolved into food on the move. In today’s environment of quick advancement, women are stepping out into the world. She has little opportunity to unwind and relax because of it. The market is swamped with food items that don’t take much effort or time to make in light of this.
  • These meals have already been through part of the procedures necessary for cooking, which cuts down on the time and energy needed for it.


  • Bouillon powder often has an unusually high salt content. For healthy body functioning, sodium is a necessary nutrient. An average adult should consume 0.5 g of salt per day. Global dietary sodium intake, however, is higher than the WHO-recommended daily limit of 5 g of salt (sodium chloride, NaCl) (2 g sodium). Long-term consumption over these amounts is associated with poor health effects. 10.06 g/day was the projected average daily salt intake for the entire world.
  • The average quantity consumed across all African areas surpasses the WHO’s recommended consumption levels, despite the fact that African regions are often thought to consume less salt than other regions of the world. As with other emerging nations, the consumption of sodium among African people is projected to increase in the future as dietary patterns change to include more processed and convenient items.
  • To further understand dietary salt intake levels, additional country-level research is required as there are little trustworthy data on total sodium intake in Sub-Saharan Africa. Over time, excessive salt consumption has negative effects on health. Due to the increased water retention that high salt levels cause, hypertension, cardiovascular disease (CVD), an elevated risk of stroke, and other health issues can all result from high blood pressure.


  • People are unaware of the advantages of health products and supplies are scarce. The risk of dehydration, heat stroke, unprotected exposure to toxic chemicals and pesticides, unsafe equipment, and a lack of clean drinking water make agriculture one of the most hazardous professions.
  • Labourers are frequently taken advantage of; they may work in physically demanding jobs while spending long hours in the sun and heat; there may or may not be labour laws and rights in place; even if there is worker protection, employer violations may not be reported; refugees and migrant workers are particularly susceptible to abuse and mistreatment because they fear losing their jobs or being deported.
  • Although the prevalence of celiac illness may not be as high as many marketing fads would have us believe, you could be gluten sensitive. persistent tiredness, joint discomfort, unexplained infertility, poor bone density (osteopenia or osteoporosis), recurrent gastrointestinal pain, persistent diarrhoea, and constipation are symptoms of both celiac disease and gluten sensitivity.
  • Is bouillon a food that frequently causes allergies? Possibly. Fish, a frequent dietary allergy, may be present in bouillon. For certain people, bouillon might trigger allergic responses. Milk, eggs, fish, crustacean shellfish, tree nuts, peanuts, wheat, and soybeans are the eight main allergens that make up the “Big-8” list of foods.


  • When compared to regular chicken stock or broth, it has a longer shelf life. The “best before” date, the way the broth was made, and the storage conditions all affect how long chicken broth will last. In general, chicken broth or stock has few calories but many salt and flavour-rich ones. Dry chicken broth is sold in aseptic packaging, in granular or bouillon cube form, in cans, or frozen.
  • In addition to being a fantastic soup foundation, chicken broth is widely used in casseroles, rice dishes, and sauces. But how long chicken broth lasts and how long it can be stored is crucial. But bear in mind that, like to most poultry, it can have a “best before” or “sell-by” date but not a “expiration” or “use-by” date.
  • Due to this distinction, if the pure chicken broth has been stored properly and has past its “best by” date, you can use it to complement your favourite meals without risk. The prevention of foodborne illness will benefit from proper sanitation and food safety practices. Your nose is typically the greatest indicator of whether your chicken broth has gone bad, however, it is not always reliable. A foul smell takes the place of the pleasant scent when liquid chicken broth turns rancid.

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Key findings of the study on the global bouillon powder market include:

  • Detailed information on market growth variables for bouillon powder over the coming several years.
  • Detailed Insights on Futuristic Trends and Shifting Consumer Behaviour in Bouillon Powder
  • A forecast of the size of the global bouillon powder market and its share of the parent market by type, application, and country.
  • Discover the competitive landscape of the bouillon powder market and in-depth data on key companies
  • Detailed information on the variables that will limit Bouillon Powder players’ progress

Business transformation and significant shifts in technology and cost structure of the bouillon powder industry, a turning point in globalisation, challenges associated with regulatory compliance in the bouillon powder market, a significant delay in urbanized economies, and the appearance of new forms of opposition in the bouillon powder industry are among the significant triggers that have caused this shift.

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Content has been published via 11press. for more details please contact at [email protected]

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