Dietary Supplement Market Increasing Demand with Industry Professionals: Pfizer, Nestle, Abbott

HTF Market Report

Updated · May 31, 2023

Published Via 11Press : According to HTF Market Intelligence, the market for dietary supplements is anticipated to grow at a CAGR of 8.9% from 2023 to 2028.

Dietary Supplement Industry Background: Dietary supplements, often known as nutritional supplements, are substances that are added to the diet. nutritional supplements are substances taken orally that contain one or more nutritional components. Aside from vitamins and minerals, dietary components can also contain herbs, enzymes, amino acids, and even plants. any ingestible supplement added to the diet for nourishment, whether it be a vitamin, mineral, herbal cure, or something else. A major category of ingestible products that can be separated from common foods and drugs includes dietary supplements, which are frequently used. In the US, dietary supplements are goods with at least one of the following components: a vitamin, mineral, herb, or botanical (including extracts of herbs or botanicals), an amino acid, a metabolite, or any combination of these. No tobacco products may be contained in these items. In a nutshell, nutritional supplements are things Various types of energy drinks, probiotics, fish oil capsules, multivitamins, garlic tablets, fish tablets., and specific kinds of energy beverages.

The main force behind this rise is the market for dietary supplements has grown dramatically as a result of the increasing importance of vitamins and minerals in preserving health, which is abundantly supported by a substantial body of scientific study that is made possible by dietary supplements. Numerous nutrients are lacking in typical diets. For instance, vitamin D is necessary for calcium absorption and healthy bones, yet few dietary supplements provide it. As a result, taking a dietary supplement aids in protecting against a number of diseases, such as osteoporosis, arthritis, and other ailments. Another important dietary supplement is omega-3 fatty acids. Exercise, especially weight training, can benefit from the usage of dietary supplements to improve physical performance. Numerous other national and international producers instantly challenge the market leaders in this industry. Market leaders have a large financial investment in their strategies for market expansion, which may involve investments in cutting-edge technologies, more resources, and advantageous market positioning. The players are focused on winning the top position in this industry. Businesses in this sector work very hard to uphold sustainable development, improve operational effectiveness and productivity, and adhere to strict print and digital standards. They are constantly trying to increase their competitive advantage.

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Major Developments Activities in the Market:

  • Cooperation between Amway India and IIT Bombay was established on February 15, 2022, accelerating research into nutraceuticals, botanicals, and herbal supplements. A team of internal Amway researchers will collaborate with IIT Bombay to create ground-breaking innovations in the areas that have been highlighted and to gain a greater understanding of Amway’s nutrition and herbal product range and ingredients, the business said in a statement. In order to better understand how various nutrients and botanicals interact with human physiology, it was stated that it would apply cutting-edge systems biology and modeling methodologies.
  • A growth-oriented health science unit was founded by Nestle on December 9th, 2022. A number of purchases have been made up the Nestle SA business segment known as Nestle Health Science. Since 2011, the company has made large investments in medical nutrition, pharmaceuticals, and food brands like Nature’s Bounty, Nuun, and Vital Proteins. In order for the business unit to achieve better margin expansion, the organization is now preparing the groundwork for this to happen. At the Barclays Consumer Staples Conference in Boston, Nestle’s chief financial officer, Francois-Xavier Roger, said that the operating margin for Nestle Health Science was between 12% and 13%. The business segment will be developed to a size where it won’t have a detrimental effect on Nestle’s overall operations, the company hopes.

The Report Mentions the following Major Companies:

  • Pfizer (United States)
  • Nestle (Switzerland)
  • Abbott (United States)
  • Amway Corp (United States)
  • American Health (United States)
  • Nature Made (United States)
  • Amazon Elements (United States)
  • MTS Nutrition (United States)
  • Pump Chasers (United States)
  • Blackstone (United States)

Dietary Supplement Market Key Business Segments

By Type

  • Botanicals
  • Vitamins
  • Minerals
  • Amino Acids
  • Enzymes
  • Probiotics

By Application

  • Tablets
  • Capsules
  • Powders
  • Liquids
  • Soft Gels
  • Gel Caps

By Function

  • Additional Supplements
  • Medicinal Supplements
  • Sports Nutrition

By End User

  • Infant
  • Children
  • Adults
  • Pregnant
  • women
  • Elderly

Regulatory Insights:

  • There are few possibilities for limiting many of the risks associated with cannabidiol products under the existing Food and Drug Administration regulations of foods and nutritional supplements. According to the law, cannabidiol must meet stringent safety standards before it may be legally marketed as a food additive or dietary supplement.
  • In view of the growing market for cannabidiol (CBD) products, the US Food and Drug Administration formed a high-level internal working group to study potential regulatory options for cannabidiol products. The Food and Drug Administration has come to the conclusion that a new regulatory approach for cannabidiol is necessary to balance people’s desire for access to cannabidiol products with the regulatory monitoring necessary to limit dangers.

Market Growth Drivers:

  • Due to the growing significance of vitamins and minerals in maintaining good health, which is abundantly supported by a substantial body of scientific study made possible by dietary supplements, the market for dietary supplements has experienced spectacular growth. Numerous nutrients are lacking in the majority of diets.
  • For instance, while few dietary supplements include it, vitamin D is crucial for strong bones and calcium absorption. Therefore, consuming dietary supplements aids in preventing a number of diseases, such as osteoporosis, arthritis, and other ailments. Another essential supplement is omega-3 fatty acids. With weight training in particular, dietary supplements can improve physical performance while exercising. Some people may not be able to cook or purchase for fresh foods due to their busy schedules.


  • The first barrier is that uneven dietary supplement efficacy is typically brought on by variations in the quality of the goods. Numerous nutritional supplements don’t have all of the ingredients that are claimed to be active on the label. A pathogenic microbe, a heavy metal, or a prescription medicine may occasionally be found in dietary supplements.
  • At least 15% of nutritive sports supplements, according to surveys, may contain artificial pharmacological components. In such cases, there is a risk to dietary supplements’ safety. Concerns have also been raised about possible interactions between over-the-counter medications and dietary supplements.


  • The market for dietary supplements is expanding as a result of emerging prospects. Over 50% of people in the US frequently use some sort of dietary supplement. International research on the usage of dietary supplements reveals that between 40 and 60 percent of respondents from Asia and around 30 percent of consumers in Europe and Latin America use these products on a regular basis.
  • Some health claims focus on claims that a dietary supplement can lower the chance of contracting a specific illness or condition. The proportions of particular nutrients or other substances are frequently the focus of claims about nutritional content. Manufacturers are not authorized to make claims regarding how their goods will affect specific conditions, but they are permitted to explain how products affect the body through structure/function claims.
Attributes Details
Study Period 2018-2028
Base Year 2022
Unit Value (USD Million)
Companies Profiled Pfizer (United States) Nestle (Switzerland) Abbott (United States) Amway Corp (United States) American Health (United States) Nature Made (United States) Amazon Elements (United States) MTS Nutrition (United States) Pump Chasers (United States) Blackstone (United States)


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A Study on Dietary Supplements Offers Insight Against This Difficult Background:

— Key elements of the current state of the dietary supplement market. HTF Market Intelligence analysts planned and performed surveys of the businesses to put an end to this in the dietary supplement sector. The resulting image offers a framework for understanding the reasons behind and potential directions of the industry’s evolution.

— Future direction and pattern of growth for the dietary supplement sector. Using financial research, polls, and industry experts, insights are derived.

— How can each company in this broad group of competitors negotiate the evolving competitive landscape of the dietary supplement market and execute a business strategy to hold and achieve the position they can claim or grab the new addressable opportunity?

Contact Us:
Craig Francis (PR & Marketing Manager)
HTF Market Intelligence Consulting Private Limited
Phone: +1 434 322 0091
[email protected]

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