Low and No Alcohol Beverage Market Current Scenario and Future Prospects

HTF Market Report

Updated · Jun 04, 2023

Low and No Alcohol Beverage Market Current Scenario and Future Prospects

Published Via 11Press : A low-alcohol beverage Any brewed or fermented beverage good or service, as well as any device made from the fermentation of grape, fruit, or other agricultural product juices that contain no alcohol or less than 0.5 percent alcohol by volume, are considered to be beverage. Soft drinks like root beer, birch beer, and ginger beer are not included in the drinks mentioned in this part. A temperance drink is a version of an alcoholic beverage that is created without alcohol, with the alcohol eradicated, or with the alcohol reduced to virtually nothing. It is often referred to as an alcohol-free or non-alcoholic drink. Wherever alcoholic beverages are offered, non-alcoholic mixed cocktails (also known as “virgin drinks” or “mocktails”) or non-alcoholic beer (sometimes known as “near beer”) are commonly accessible. A beverage with less than 0.5% ABV that bears the branding of reputable alcohol producers and/or aims to imitate the flavor, packaging, or general aesthetic of alcoholic goods You can consume a beverage (or “drink”) to provide yourself with nutrition, energy, or hydration. Water, milk, and perhaps fruit juice were the only beverages that were likely considered acceptable for hundreds of years. In addition to wine and a range of teas, coffees, cocoas, cocktails, ciders, and sodas, there was also alcohol. We now have a huge variety of beverages at our disposal, thus there are countless ways we may quench our thirst or satiate our hunger.

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Attributes Details
Study Period -2028
Base Year 2022
Unit Value (USD M)
Key Companies Profiled Asahi Breweries, Ltd. (Japan), Beam Suntory, Inc. (Japan), Gnista Spirits (Sweden), Chr. Hansen Holding A/S (Denmark), Kirin Holdings Company (Japan), Big Drop Brewing Co. Ltd. (Sweden), AB InBev (Belgium), Carlton & United Breweries (Australia), Curious Elixirs, Athletic Brewing Company


The report offers Major leading Key players:

  • Asahi Breweries, Ltd.
  • Big Drop Brewing Co. Ltd.
  • AB InBev
  • Carlton & United Breweries
  • Hansen
  • Curious Elixirs
  • Athletic Brewing Company
  • Beam Suntory
  • Gnista Spirits
  • Kirin Holdings Company

By Type:

  • Low Alcohol Beer
  • Spirits
  • Wine
  • RTD
  • Ciders

Low & No Alcohol Beverages Market

  • According to a research analyst at HTF MI, United States companies will help the global market for low- and no-alcohol beverages develop at the fastest rate throughout the forecasted period. Due to new methods used by companies in the market for low- and no-alcohol beverages, it is anticipated that the competition will get even more fierce in the upcoming years.
  • Low & No Alcohol Beverages research study delivers information on the competitive environment and the product/service offerings of top businesses to assist customers in increasing their revenue shares in the sector. In order to maximize the benefits of growth prospects, this Low & No Alcohol Beverages market study also proposes techniques that participants can use and indicates important areas they should concentrate on.
  • The development of the non-alcoholic wine industry is being hampered by certain government regulations. The availability of substitute beverages in carbonated and natural-based forms, as well as high manufacturing and selling prices, are anticipated to pose the biggest market hurdles during the course of the projection year.
  • As regulations are loosened and the food service sector is operating at full capacity, the trend towards de-alcohol zed wine is anticipated to pick up speed in Germany. Strict government alcohol consumption regulations in Germany as well as growing customer desire for still non-alcoholic wine are driving market expansion.
  • The adoption lifetime of the market is covered in the study, from the innovator stage through the laggard stage. It concentrates on regional adoption rates depending on penetration. To help organizations evaluate and plan their development strategy, the research also offers critical purchasing criteria and price sensitivity drivers.

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Influencing Trend:

  • Female consumers in beverage service establishments such as bars, pubs, and coffee shops have increased as a result of urbanization, which leads to the consumption of various types of drinks, including low-alcohol beverages such as low-alcohol wines, low-alcohol beer, and low-alcohol ciders, which are particularly popular in developing countries.
  • The market for low- and no-alcohol drinks has a substantial, mostly unexplored interest in adding vitamins, minerals, and other calming substances. As a result, in order to justify charging more than soft drinks, businesses need to look at the health and mood advantages.
  • The UK’s rapid health trend will help the alcohol moderation trend gain momentum, which will support the expansion of the non-alcoholic beverage sector. The introduction of new products, marketing initiatives, shelf space, and visibility in retail locations will all continue to have a significant impact on how well the low- and no-alcohol beverages industry performs.

Market Growth Drivers:

  • The rising health consciousness of consumers is a key factor in industry expansion. Globally, consumers are growing more health aware and seek wholesome meals and drinks. Anaemia, cancer, cardiovascular disease, depression, excessive blood pressure, and nerve damage are just a few of the health problems that traditional alcoholic beverages, such as regular high-pressure beer, have been connected to.
  • As a result, a lot of people are starting to favor lighter, healthier choices instead of typical alcoholic beverages.
  • Additionally, drinking light alcoholic beverages is swiftly emerging as one of the most alluring approaches for consumers to eventually consume less alcohol. Soft drinks are therefore well-liked by those who are in alcoholic remission. During the projected period, each of these elements is anticipated to fuel market expansion.


  • The main barrier to market expansion is the abundance of replacement items. Soft drinks, energy drinks, and alcoholic beverages are the most popular alternatives to light alcoholic beverages. Traditional spirits are generally accessible and excel at serving their intended function.
  • In addition to being widely available, soft drinks and sports drinks are also thought to be stronger and healthier than alcoholic beverages like light beer. Furthermore, a benefit that drives up demand for replacements is the cheap cost of alternatives relative to per capita consumption.
  • In contrast to soft drinks, other alcoholic beverages, beverages, and energy drinks have lower pricing and lower per capita use. To attain the functional aim of alcohol, for instance, ingesting only conventional wine can cost a person approximately $100, but consuming only low-alcohol beer can cost a person about $150.
  • The appeal of non-alcoholic beverages like energy drinks and soft drinks is increased by the fact that they are also frequently advertised.


  • While non-alcoholic beverages are exceedingly rare, alcoholic beverages are commonly accessible on the market. The market for low-alcohol beverages is severely hampered by this. New products are being introduced by businesses in an effort to enhance the supply of low-alcohol beverages.


  • Beverages with no or little alcohol have the potential to become more popular in settings where alcoholic beverages are not typically consumed. No-alcohol beer, in example, may be enjoyed outside of these situations, according to Neill. Many no- or low-alcohol drinks are targeted at alcohol-related events, such as relaxing and socializing at the end of the day.
  • Some non-alcoholic beer companies, like Clause Brewery in Australia, have also started to make inroads into the sports and wellness market by making beers with potassium added for increased hydration.
  • There is already a small percentage of patrons who claim to drink free or inexpensive beverages in wellness facilities like gyms and health clubs. Neill thinks there is a possibility for growth outside the pretty conventional alcoholic beverage occasion and place, with an average of 13% across 10 significant regions.

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The following are some of the key findings of the study on the global market for low- and no-alcohol beverages:

  • Extensive knowledge of the market drivers for low- and no-alcohol beverages in the upcoming years.
  • Detailed insights on emerging trends and shifting consumer habits in low- and no-alcohol beverages
  • A forecast of the size of the global low- and no-alcohol beverage market and its share of the parent market by product type, application, and geographic region.
  • Discover the market’s competitive landscape and in-depth details on individual competitors.
  • A wide picture of consumer demand in the low- and no-alcohol beverage industry.
  • Detailed information on the elements that will pose a threat to the participants in the low- and no-alcohol beverage market.

Business Transformation and Important Triggers: The broad corporate landscape has undergone business transformation due to the convergence of several key triggers, such as:

  • Significant changes in the technology and cost structure of the Low & No Alcohol Beverages Industry;
  • A tipping point in globalization;
  • The difficulties posed by regulatory compliance in the Low & No Alcohol Beverages Market;
  • A significant slowdown in developed economies.

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