Mouth Freshener Market is Booming Worldwide | Jiangsu Danone Foods, Cloetta, Ricola

HTF Market Report

Updated · Jul 11, 2023

Mouth Freshener Market is Booming Worldwide | Jiangsu Danone Foods, Cloetta, Ricola

Published Via 11Press: According to HTF MI, the Global Mouth Freshener market is predicted to expand at a rate of 7.7% and may see a market size of USD 35.64 Billion by 2028, presently set at USD 14.26 Billion.

Mouth fresheners are items that are intended to refresh the breath while also providing a pleasant taste in the mouth. They are available in a variety of formats, including sprays, mints, chewing gum, and strips. The introduction of mouth fresheners revolutionised oral hygiene and provided customers with a new degree of ease. Mouth fresheners often contain substances such as mint, menthol, eucalyptus, or natural flavours that aid in the treatment of foul breath caused by causes such as food, smoking, or oral germs. They give immediate freshness, cover bad odours, and leave a pleasant aftertaste on the tongue. Because of increased knowledge about oral hygiene, the need for fresh breath, and changing consumer lifestyles, the market for mouth fresheners has grown significantly.

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Mouth Freshener Market

Mouth Freshener Market Key Players

Below are the most prominent enterprise Mouth Freshener industry players.

  • Ricola Ltd.
  • Cloetta AB
  • Haribo GmbH & Co. KG
  • Dabur India Ltd.
  • ITC Limited
  • Patanjali Ayurved Limited
  • Perfetti Van Melle
  • Lotte Confectionery Co.,
  • Big Boss
  • Jiangsu Danone Foods Co.,

Mouth Freshener Market Key Business Segments

By Product Type

  • Spray
  • Mint Candies
  • Gum
  • Others

By End Use Application

  • Online Stores
  • Retail Stores

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Market Growth Drivers

  • The market for mouth fresheners is being driven by rising consumer awareness of oral health and cleanliness. Consumers want items that keep their breath fresh for a long time and improve general dental health. Busy lives, increasing consumption of on-the-go meals, and social contacts have generated a need for easy-to-use and refreshing oral care solutions. Mouth fresheners are popular among customers because they provide a quick and portable option for refreshing breath.

Influencing Trends

  • Natural and herbal mouth fresheners are becoming more popular among consumers due to their purported health advantages and desire for organic products. To accommodate this desire, manufacturers are integrating natural ingredients such as mint, clove, and cardamom. To entice customers, mouth freshener makers are creating novel flavours, textures, and forms. This includes sugar-free choices, breath strips, and innovative flavour combinations that cater to various customer preferences while also improving the overall consumer experience.


  • With a greater emphasis on health and wellness, mouth freshener makers have a chance to promote their goods as not only breath fresheners but also oral care products. Manufacturers can target health-conscious consumers by emphasising extra benefits such as plaque reduction and antibacterial qualities. The expansion of e-commerce platforms allows manufacturers to access a larger consumer base and provide a more comfortable shopping experience. Creating online sales channels and utilising digital marketing methods might assist firms in gaining a greater market share.


  • Consumer preferences may be influenced by a growing understanding of the possible negative health consequences of some substances used in mouth fresheners, such as sugar, artificial sweeteners, and excessive usage of menthol. Manufacturers must respond to these concerns by providing healthier alternatives or reformulating their goods, which may necessitate more investments and research. The market for Mouth Fresheners is quite competitive, with multiple manufacturers contending for market share. Pricing pressures, lower profit margins, and the need for continual product innovation to differentiate from rivals can all result from this rivalry.

Major Development in the Mouth Freshener Market

Report Highlights

Report Attributes Details
Rate of Growth 7.7 %
Market Forecast Values (2029) USD 35.64 Billion
Current Market Size Values(2022) USD 14.26 Billion
Dominating Segment Online Stores
Major Players Profiled Ricola Ltd., Cloetta AB, Haribo GmbH & Co. KG, Dabur India Ltd., ITC, Patanjali Ayurved Limited, Perfetti Van Melle, Lotte Confectionery Co., Ltd., Big Boss, Jiangsu Danone Foods Co.
Base Year 2022

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For the competitor segment, the report includes leaders of Mouth Fresheners as well as some emerging players:

Ricola Ltd., Cloetta AB, Haribo GmbH & Co. KG, Dabur India Ltd., ITC, Patanjali Ayurved Limited, Perfetti Van Melle, Lotte Confectionery Co., Ltd., Big Boss, Jiangsu Danone Foods Co.

Key highlights of the report:                                                   

Mouth Freshener Market Performance (2018-2022)

Mouth Freshener Market Outlook (2023-2028)

Mouth Freshener Market Trends

Mouth Freshener Market Drivers and Success Factors

Reasons to Purchase this Report:

* Predicted market trends for Mouth Fresheners from 2022 to 2028 are estimated through the analysis of recent patterns and a comprehensive SWOT analysis.

* The market dynamics landscape, along with the potential for market growth in the coming years.

* The Mouth Freshener market was analyzed through a comprehensive study of market segmentation, which included both qualitative and quantitative research. The analysis considered the impact of economic and policy factors.

* A comprehensive study at the regional and country level that considers the factors of demand and supply which influence the growth of the market.

* Each segment and sub-segment market value (in USD million) and volume (in million units) are provided for the data.

Contact Us:

Craig Francis (PR & Marketing Manager)
HTF Market Intelligence Consulting Private Limited
Phone:  +1 434 322 0091
[email protected]

Content has been published via 11press. for more details please contact at [email protected]

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