Oat Drinks Market Growing Popularity and Emerging Trends | Oatly AB, PepsiCo, Alpro
Published Via 11Press : According to HTF MI, The Global Oat Drinks Market is expected to see a growth rate of 6.84 % and may see a market size of USD 3,90,702 Million by 2028, currently pegged at USD 2,62,738 Million.
Oat drink is characterized as a food item that comprises steel-cut oats or entire groats absorbed water, mixed and stressed with a cheesecloth or an extraordinary nut milk sack. The oats contain a one-of-a-kind part of solvent fiber beta-glucan and cell reinforcements called avenanthramides. It is promoted as a beneficial nourishment for breakfast and situated as a sound and helpful choice. Oat milk is one of the methods for getting fundamental supplements from a characteristic, sans lactose, and reasonable source consistently. The buyer frequently favors well-being drinks items as well as worth-added items as would be considered normal to fuel the development of the oats drinks market. Oat milk is one of the delicious options in contrast to dairy milk and it’s likewise nutritious. It is the gentle, somewhat sweet taste that substitutes well for low-fat or skim milk. Oat milk has different recuperating properties and is known for its high protein and fiber items and cholesterol-decreasing capacities. It upgrades the resistant framework, forestall cardiovascular illnesses, keeps up with cholesterol and glucose level, further develops the ailment of skin and hair, and gives strength and energy from regular plant proteins. Oat drink is a very well-being cognizant decision that has high normal fiber and iron and is low in fat, sugar, and calories.
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Oat Drinks Market Key Players
Below are the most prominent enterprise Oat Drinks industry players.
- Oatly AB
- PepsiCo
- Vitasoy International Holdings Limited
- Alra Foods
- Pacific foods
- Rude Health
- Alpro
- Pureharvest
The review has fragmented the market of Global Oat Drinks market by Type (Organic Oat Drinks Conventional Oat Drinks), Application (Supermarket, Convenience Stores, Online Retailing, Others), and Region with a nation-level separation. Based on Type, Customary Oat Drinks is ruling the market and held 58.73% of piece of the pie in the year 2022 while Organic Oat Drinks remained as second biggest portion of the overall industry and represented 41.27%. Based on application, the Supermarket portion is overwhelming the market and holds 47.33% of the piece of the pie in the year 2022 where as the Convenience Stores fragment remained the second biggest market. Based on area, the market of Oat Drinks has been portioned into Global (North America, South America, Europe, Asia Pacific, MEA). Europe area held the biggest piece of the pie in the year 2022. In May 2023, Oatly Presents New Oat Drink Reach the UK: Light, Semi, Whole, and “No” Sugars. Dairy and without soy, Oatly’s new reach is unflavoured, contains no additional sugar or sugars, and is low in immersed fat. Oatly oat drinks give calcium, iodine, riboflavin, and vitamins B12 and D. As per a new report, this new reach has a 58%-63% lower environment influence than equivalent cow’s milk, declared Oatly.
Oat Drinks Market Key Business Segments
By Product Type
- Organic Oat Drinks
- Conventional Oat Drinks
By End Use Application
- Supermarket
- Convenience Stores
- Online Retailing
Market Growth Drivers
- Expanding Interest in Plant-Based Products The market for oat refreshments has been extending rapidly because of rising client interest in dairy and plant-based other options. The market has developed because of variables like developing well-being cognizance, moral issues, ecological worries, and the interest in scope of refreshment choices.
- Oat drinks are as often as possible promoted for their well-being benefits. They are normally low in immersed fat, without lactose, and sans cholesterol. A decent wellspring of dietary fiber, nutrients, and minerals is muesli. To copy the wholesome profile of dairy milk, certain oat refreshments are sustained with additional components, including calcium and vitamin D.
Influencing Trends
- With development presently expected at generally 30% per year, oat drinks are the non-dairy refreshment portion’s quickest developing classification. There are a few reasons for this.
- One is their incessant utilization of morning oats, which has prompted their close connection with milk. Something else that makes them stand apart from other plant-based dairy substitutes is their excellent dietary profile. Moreover, purchasing neighborhoods makes oats a reasonable choice.
Challenges
- The oat drinks market faces difficulties, for example, contest from other plant-based milk choices and potential administrative issues in regards to naming and item asserts.
- The specialized course of oat drinks incorporates various physical, warm, and enzymatic medicines that can affect the dietary substance and well-being benefits of oat drinks. This exposition tries to give an outline of the supplements remembered for oat drinks and their wellbeing benefits, as well as the effect of innovative techniques on those supplements.
Major Development in the Oat Drinks Market
Report Highlights
| Report Attributes | Details |
| CAGR | 6.84 % |
| Market Forecast (2029) | USD 3,90,702 Mn |
| Current Market Size (2022) | USD 2,62,738 Mn |
| Dominating Segment | Online Retailing |
| Major Players Profiled | Oatly AB, PepsiCo, Vitasoy International Holdings Limited, Alra Foods, Pacific Foods, Rude Health, Alpro, Pureharvest |
| Base Year | 2022 |
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Opportunity
- Advancement with regards to season varieties, bundling designs, and extending Requests among purchasers began to fundamentally move away from dairy items and towards non-dairy products, especially plant-based drinks.
- The reasons for this were developing paces of calorie concerns, milk sensitivities, hypercholesterolemia, and lactose narrow-mindedness. Because of their unmistakable dietary cosmetics and conceivable helpful impacts, oat drink items have seen critical accomplishments available.
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