Ready to eat Oatmeal Market is Booming Worldwide with Major Giants Kellogg’s, Nestle, Weetabix
Updated · May 08, 2023
According to HTF MI, the Global Ready to Eat Oatmeal Market is expected to see a growth rate of 4.6% and may see a market size of United States dollar 4.6 Bn by 2028, currently pegged at United States dollar 1.56 Bn.
Published Via 11Press : Pre-cooked, dried, rolled, and pressed oats are referred to as ready-to-eat muesli. The recipe is straightforward and just for adding water and cooking for two to three minutes before serving. The Ready to Eat Muesli Market’s dynamics are primarily driven by the influencing aspects of Health and Wellness Trends and Convenience, but they are severely constrained by the restraining factors of Competition from Other Breakfast Options and Price Sensitivity. Despite this, the market is expected to continue growing because of the significant growth opportunities provided by the potent aspects of product diversification and marketing, and promotion.
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Ready to eat Oatmeal Market Key Players
Below are the Major Giants of Ready to Eat Oatmeal industry players.
- Kellogg’s (United States)
- Quaker Oats Company (United States)
- General Mills (United States)
- Nestle (Switzerland)
- Nature’s Path Foods (Canada)
- The Hain Celestial Group (United States)
- Bob’s Red Mill (United States)
- Post Consumer Brands (United States)
- Weetabix (United Kingdom)
- Bagrry’s India Limited (India)
- Mornflake (United Kingdom)
- Jordans (United Kingdom)
Ready-to-Eat Oatmeal Market Segments
By Product Type
- High Protein
By Product Application
Ready to Eat Oatmeal Market Country Analysis
On the basis of geography, the market of Ready to eat Oatmeal has been broken down by
- North American [US, Canada]
- South American [Argentina, Chile, Colombia, Brazil]
- Europe [Germany, France, Switzerland, Benelux, Spain, Italy, Europe, UK, the Nordics]
- Southeast Asia
- APAC Asia [PRC, India, Australia, Japan, Others]
- MEA [South Africa, Egypt, Turkey, UAE, Israel, Nigeria, Saudi Arabia, and Others]
North American region held the largest Ready Eat Oatmeal market share % in the year 2022. Europe on the other hand stood as the second largest Ready to eat Oatmeal market due to the presence of key companies in the region and high technological advancement.
- North America is projected to lead the Ready to eat Oatmeal market. The US would contribute the highest in this region.
- Europe Regions is a shining marketplace in the Ready Eat Oatmeal Market during the projected year of forecasting periods (2023-2029). UK, Germany & France to hold maximum market share.
- The Ready to Eat Oatmeal market study also provides a breakdown of Southeast Asian (ASEAN) countries. It is anticipated to see the fastest running countries in the Ready to Eat Oatmeal Industry.
- The rest of the Major Asia Economies that are considered in the study are PRC, Japan, India, and Australia.
- Central & South American (SA) market is experiencing Investor’s attention. Brazil, Mexico, and Argentina are seen as Robust Market in the Ready to Eat Oatmeal Market.
- Middle East region is projected to have explosive growth in Ready to eat Oatmeal market. Mainly dominated by the UAE, KSA, and Turkey.
- Africa: This region still gaining traction. South African (SA) would play a major role followed by Nigeria Market.
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Market Growth Drivers
- Convenience and health and wellness trends are the main drivers of the market growth for ready-to-eat muesli. Due to its high fiber and protein content, low glycemic index, and other nutritional advantages, muesli is frequently marketed as a healthy breakfast alternative.
- The demand for ready-to-eat muesli has risen as customers become more health-conscious and look for quick, wholesome solutions.
- Muesli that is ready to eat offers time-pressed consumers a quick and convenient breakfast option. Convenience has been a significant element in boosting demand for this industry as on-the-go dining habits have grown.
- The growing desire for organic and natural goods is one of the key trends in the ready-to-eat muesli industry. As consumers’ awareness of their health increases, they look for goods without additives, preservatives, and artificial ingredients.
- As a result, organic and natural muesli products have been created and are being pushed as healthier alternatives to traditional muesli goods. The increased acceptance of flavored and expensive oatmeal products is another trend.
- To cater to consumers’ taste preferences, producers are developing novel flavors including maple and brown sugar, apple cinnamon, and pumpkin spice.
- Additionally, as consumers look for higher quality and more decadent breakfast options, premium muesli products that include extra ingredients like nuts, seeds, and dried fruit are growing in popularity.
- By providing new flavors, package designs, and kinds of muesli, manufacturers may continue to diversify their product lines and cater to a range of consumer tastes.
- Through social media platforms and targeted advertising, effective marketing and promotion can help to raise consumer awareness and fuel demand for ready-to-eat muesli products.
- The aforementioned elements thus provide the market’s players a tremendous potential to boost their profitability.
- The main barriers to the market expansion of ready-to-eat muesli are price sensitivity and competition from alternative breakfast options. Other quick breakfast choices including cereal bars, protein bars, and breakfast sandwiches compete with ready-to-eat muesli on the market.
- Consumers may get similar nutritional advantages and convenience from these products, which may also be more reasonably priced.
- Additionally, muesli products that are ready to eat cost more than traditional muesli that needs to be cooked. Because of this, people who care about pricing have limited access to the items.
Major Development in the Ready to eat Oatmeal Market
|Market Forecast (2029)||US Dollars 4.6 Bil|
|Current Market Size (2022)||US Dollars 1.56 Bil|
|Main Dominating Segment||Chocolate|
|Major Players Profiles||Kellogg’s (United States), Quaker Oats Company (United States), General Mills (United States), Nestle (Switzerland), Nature’s Path Foods (Canada), The Hain Celestial Group (United States), Bob’s Red Mill (United States), Post Consumer Brands (United States), Weetabix (United Kingdom), Bagrry’s India Limited (India), Mornflake (United Kingdom), Jordans (United Kingdom)|
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Frequently Asked Question
Q1: What will be the current market size for the Ready to Eat Oatmeal Market?
A: According to an HTFMI report by Market, the Ready to eat Oatmeal Market was valued at US Dollars 1.56 Bil in 2022 and is expected to reach US Dollars 4.6 Bil by 2032, expanding at a 4.6% CAGR during the course of the projection period.
Q2: What are the Segments of the Ready Eat Oatmeal Market?
A: The Global Ready to eat Oatmeal Market Breakdown by Packaging (Jar, Pouch, Container, Others) by Flavours (Fruits, Chocolate, Honey, Others) by Sales Channel (Online, Offline) by Nutritional Content (High Protein, Gluten-Free, Sugar-Free, Others)
Q3: Name Major Players in the Ready Eat Oatmeal Market.
A: The major giants in the Ready to eat Oatmeal Market include Kellogg’s (United States), Quaker Oats Company (United States), General Mills (United States), Nature’s Path Foods (Canada), The Hain Celestial Group (United States), Bob’s Red Mill (United States), Post Consumer Brands (the United States, Bagrry’s India Limited (India), Nestle (Switzerland), Mornflake (United Kingdom), Jordans (United Kingdom), Weetabix (United Kingdom).
Craig Francis (PR & Marketing Manager)
HTF MI Consulting Private Ltd.
Phone: +1 434 322 0091
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