Sugar Free Cookies Market to See Huge Growth by 2029 | Nestle, General Mills, Kellogg

HTF Market Report

Updated · May 08, 2023

Sugar Free Cookies Market to See Huge Growth by 2029 | Nestle, General Mills, Kellogg

Published Via 11PressHTF MI reports that the worldwide market for sugar-free cookies is projected to grow at a 6.8% rate, potentially reaching a market value of USD 3.6 billion by 2028, up from its current valuation of USD 1.7 billion.

Natural sugar is absent from sugar-free cookies; instead, artificial sweeteners may be used to make them more pleasant. Consuming foods low in sugar is advantageous for those who struggle with health issues like obesity, diabetes, etc. The market for sugar-free cookies has been significantly fueled by rising health consciousness, the development of e-commerce platforms, and rising demand for gluten-free goods. However, obstacles to the market’s expansion include high prices, concern over alternative sweeteners, and the availability of alternative healthy food options. Despite these challenges, the market is likely to keep growing due to the substantial opportunity provided by targeting particular consumer groups and entering foreign markets.

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Sugar free cookies Market

Sugar-free Cookies Market Key Players

Below are the most prominent enterprise Sugar-free cookies industry players.

  • Nestle S.A. (Switzerland)
  • Mondelēz International, Inc. (United States)
  • Kellogg Company (United States)
  • General Mills, Inc. (United States)
  • The Hershey Company (United States)
  • Mars, Incorporated (United States)
  • Campbell Soup Company (United States)
  • Grupo Bimbo
  • A.B. de C.V. (Mexico)
  • PepsiCo, Inc. (United States)
  • Mondelez Brasil Ltda (Brazil)
  • Britannia Industries Limited (India)
  • United Biscuits (United Kingdom)
  • Burton’s Biscuit Company (United Kingdom)
  • Lotus Bakeries NV (Belgium)
  • Barilla G. e R. Fratelli S.p.A. (Italy)

Sugar-free Cookies Market Key Business Segments

By Product Type

  • Fat-Free
  • High-Protein
  • Low-Carb
  • No Preservatives
  • Others

By End Use Application

  • Online
  • Offline

Sugar-free Cookies Market Regional Breakdown

The sugar-free cookies market has been divided geographically as follows:

  • North America: United States, Canada
  • South America: Brazil, Argentina, Chile, Colombia, and others
  • Europe: Germany, UK, France, Switzerland, the Nordics, Benelux, Spain, Italy, and the rest of Europe
  • Southeast Asia
  • APAC Asia: China, Japan, India, Australia, and others
  • MEA: South Africa, Egypt, Turkey, Saudi Arabia, UAE, Israel, and others

In 2022, North America held the largest market share for sugar-free cookies. Europe ranked as the second-largest market, driven by the presence of key companies and advanced technology in the region.

  • North America is expected to maintain its leadership in the sugar-free cookies market, with the United States being the largest contributor in this region. Europe is predicted to be a lucrative market for sugar-free cookies during the forecast period of 2023-2029, with the UK, Germany, and France holding the majority of the market share.
  • The study also offers a detailed analysis for Southeast Asian (ASEAN) countries, which are anticipated to witness the fastest growth in the sugar-free cookies industry.
  • Other major Asian economies included in the study are China, Japan, India, and Australia.
  • The Central and South American market is attracting investor interest, with Brazil, Mexico, and Argentina identified as emerging hotspots in the sugar-free cookies market.
  • The Middle East is expected to experience significant growth in the sugar-free cookies market, primarily driven by the United Arab Emirates (UAE), Kingdom of Saudi Arabia (KSA), and Turkey.
  • Africa is still gaining momentum in the market, with South Africa playing a major role, followed by Nigeria.

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Influencing Trends

  • The main drivers of market expansion include growing e-commerce platforms, growing consumer demand for gluten-free goods, and growing health concerns.
  • The demand for sugar-free and low-sugar food alternatives, including cookies, has surged as a result of rising consumer health concerns about diabetes and obesity.
  • Additionally, the expansion of e-commerce has brought a wide range of flavors and varieties of sugar-free cookies to customers’ doorsteps.
  • As a result, people are eating more sugar-free cookies because of their different health advantages.
  • The fact that certain sugar-free cookies are also gluten-free has raised demand among people who are sensitive to gluten.


  • Companies can sell items that are specifically suited to certain customer groups, such as individuals with dietary restrictions or medical issues like diabetes.
  • The market for sugar-free cookies offers businesses the chance to grow internationally, particularly in areas where there is a rising demand for healthy snack choices, such as emerging economies in Asia and Latin America.


  • The availability of other healthy food alternatives, high prices, and concerns about alternative sweeteners are impeding industry expansion.
  • Since sugar-free cookies are frequently more expensive than regular cookies, price-conscious consumers could find them less appealing.
  • Other healthy snack alternatives like fruit, almonds, and granola bars compete with sugar-free cookies for consumer dollars, which might affect their market share.
  • The safety and health advantages of the substitute sweeteners used in sugar-free cookies may be viewed unfavorably by certain customers, which may reduce their demand.

Major Development in the Sugar-free Cookies Market

Report Highlights

Report Attributes Details
CAGR 6.8 %
Market Forecast (2029) USD 3.6 Billion
Current Market Size (2022) USD 1.7 Billion
Dominating Segment Chocolate
Major Players Profiled Nestle S.A. (Switzerland), Mondelēz International, Inc. (United States), Kellogg Company (United States), General Mills, Inc. (United States), The Hershey Company (United States), Mars, Incorporated (United States), Campbell Soup Company (United States), Grupo Bimbo, S.A.B. de C.V. (Mexico), PepsiCo, Inc. (United States), Mondelez Brasil Ltda (Brazil), Britannia Industries Limited (India), United Biscuits (United Kingdom), Burton’s Biscuit Company (United Kingdom), Lotus Bakeries NV (Belgium), Barilla G. e R. Fratelli S.p.A. (Italy)
Base Year 2022

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Frequently Asked Question

Q1: What is the current market size for the Sugar-free cookies Market?

A: According to a report by, the Sugar-free cookies Market was valued at USD 1.7 Billion in 2023 and is expected to reach USD 3.6 Billion by 2032, growing at a CAGR of 6.8%.

Q2: What are the key segments of the Sugar-free cookies Market?

A: The Global Sugar-Free Cookies Market Breakdown by Type (Fat-Free, High-Protein, Low-Carb, No Preservatives, Others) by Flavour (Almond, Butter, Chocolate, Cranberry, Others) by Sales Channel (Online, Offline) by Packaging (Pouch, Container, Box, Others) and by Regions (North America, South American, Europe, Asia, MEA).

Q3: Name Major Players in the Sugar-free cookies Market.

A: Some of the key players in the Sugar-free cookies Market include Nestle S.A. (Switzerland), Mondelēz International, Inc., Kellogg Company, General Mills, Inc. (USA), The Hershey Company (USA), Mars, Incorporated (United States), Campbell Soup Company (United States), Grupo Bimbo, S.A.B. de C.V. (Mexico), PepsiCo, Inc. (US), Mondelez Brasil Ltda (Brazil), Britannia Industries Limited (India), United Biscuits (United Kingdom), Burton’s Biscuit Company (UK), Lotus Bakeries NV (Belgium), Barilla G. e R. Fratelli S.p.A. (Italy).

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Craig Francis (PR & Marketing Manager)
HTF Market Intelligence Consulting Private Limited
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[email protected]

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