Women’s Menstrual Health Market Analysis & Forecast for Next 5 Years | Johnson & Johnson, Procter & Gamble, Kimberly-Clark
Published Via 11Press : According to HTF MI, “Global Women’s Menstrual Health Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2029″. The Global Women’s Menstrual Health Market is anticipated to grow at a compound annual growth rate (CAGR) of 5.8% from 2023 to 2028, reaching USD 20.9 Billion in 2023 and USD 27.7 Billion by 2028.
The management of menstrual cycles is done using the products and services for women’s menstrual health. Menstrual cycle tracking and management services, as well as a variety of items like sanitary pads, tampons, menstrual cups, and period pants, are all part of this sector. The availability of new and inventive goods, increased knowledge of menstruation health and cleanliness, and a growing emphasis on eco-friendly and sustainable products have all contributed to the tremendous expansion of the women’s menstrual health industry in recent years. Positive government programs and policies that aim to improve women’s menstrual hygiene and health also assist the market. The market for women’s menstrual health, though, also confronts difficulties like low awareness, social and cultural taboos, and excessive prices. Confusion among consumers is also caused by the absence of uniform regulations and guidelines for menstrual health goods. The Women’s Menstrual Health market is anticipated to grow despite these obstacles since businesses are concentrating on product innovation, branching out into new markets, and establishing partnerships and collaborations in order to acquire a competitive edge and grow market share.
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Key and developing players who have been highlighted as part of the coverage include
- Johnson & Johnson (United States),
- Procter & Gamble (United States),
- Kimberly-Clark (United States),
- Essity (Sweden),
- Kao Corporation (Japan),
- Daio Paper Corporation (Japan),
- Unicharm Corporation (Japan),
- Premier FMCG (South Africa),
- Ontex (Belgium),
- Hengan International Group Company Ltd. (China),
- Energizer Holdings, Inc. (United States),
- Edgewell Personal Care (United States),
- Lil-Lets Group Ltd. (United Kingdom),
- Biochemix Healthcare Private Limited (India),
- Glenmark Pharmaceuticals (India).
Major Developments Activities in the Market:
- The largest and broadest producer of medical supplies in the world, Johnson & Johnson, announced on December 22, 2022, that it had successfully acquired Abiomed, Inc. As of right now, Abiomed will operate independently under Johnson & Johnson’s MedTech division.
- On June 15, 2022, Laiqa will debut the “Period Cup,” a reusable menstrual cup. In order to provide hassle-free periods, Laiqa’s Period Cup was developed, according to a news release from the company. The company claims that this introduction is the next advancement in menstrual hygiene and well-being for the brand.
Market Drivers
- Menstrual health is becoming more of a concern, and there is a demand for better period management goods and services as a result of rising healthcare costs and a rise in health consciousness.
- Menstrual health products are now more in demand as a result of this. Menstruation-related attitudes and stigmas are changing as a result of government and non-profit activities, as well as the rise in literacy rates.
- Technology improvements have benefited the menstrual health market by enabling the creation of fresh, enhanced goods like menstrual cups, reusable pads, and sophisticated period-tracking applications. The aforementioned elements, together with the expanding population, are fueling market expansion.
Market Opportunities
- The market for menstrual health has a sizable window of opportunity due to the rising number of women who are menstruation in emerging markets. Due to the creation of new and improved menstrual health products that better fulfill women’s demands, technological advancements have given the market tremendous room to grow.
- Companies have the chance to educate women and boost demand for menstrual health products by launching campaigns and commercials to raise knowledge about menstrual health and the value of utilizing the right products.
- Government assistance for period health, in the form of programs like the distribution of free menstrual products and regulations targeted at enhancing menstrual health and hygiene, offers enormous market growth potential.
- HTF Market Intelligence employs a targeted and practical research methodology that makes it possible to analyze key market dynamics across a number of international areas. Additionally, our experts undertake in-depth analyses of geographical areas to give clients and organizations the chance to excel in specialized industries and grow in developing markets around the world.
- This market research study also demonstrates how the landscape of players, which is constantly shifting, affects the market’s expansion. Additionally, our market researchers thoroughly examine the goods and services provided by various businesses who are vying for market dominance.
Market Restraints
- Women in many countries are being prevented from using essential menstruation health products because of poverty and a lack of supply.
- There is still a dearth of knowledge regarding menstrual health and the significance of utilizing the right products in some areas. The demand for menstrual health products may be reduced as a result.
- The lack of proper infrastructure makes it difficult to produce, distribute, and sell menstrual health products in many underdeveloped nations.
- Unregulated and fake products are a danger to the quality and safety of menstrual health products since they compete in the menstrual health market. The aforementioned problems prevent the market from growing as expected.
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Women’s Menstrual Health Market Segmentation:
The report has categorized the Women’s Menstrual Health market based on type, distribution channel, and region.
Market Breakdown by Applications:
- Menstrual Products,
- Intimate Washes & Cleansing,
- Hair Removals,
- Others
Market Breakdown by Types:
- Online,
- Offline retail store
Women’s Menstrual Health Market Regional Analysis
- The market for women’s menstrual health is expected to be led by North America. In this region, the United States would contribute the most.
- From 2023 to 2029, Europe is expected to be a market leader in women’s menstrual health. UK, Germany, and France will have the largest market shares.
- The market research on women’s menstrual health offers a breakdown by Southeast Asian (ASEAN) nations. It is projected that the women’s menstrual health industry will expand quickest in this region.
- China, Japan, India, and Australia are the other major Asian economies that are taken into account in the study.
- Investors are paying attention to the market in Central and South America. In the market for women’s menstrual health, Brazil, Mexico, and Argentina are considered “Red Hot” markets.
- The market for women’s menstrual health is anticipated to rise rapidly in the Middle East. United Arab Emirates (UAE), the Kingdom of Saudi Arabia (KSA), and Turkey are the three major players.
Report Scope
| The Market size value in 2023 | USD 20.9 Billion |
| Revenue Forecast by 2033 | USD 27.7 Billion |
| Growth Rate | CAGR Of 5.8% |
| Regions Covered | North America, Europe, the Middle East and Africa, Latin America, and the rest of the world |
| Historical Years | 2018-2022 |
| Base Year | 2022 |
| Estimated Year | 2023 |
| Short-Term Projection Year | 2028 |
Competitive Landscape:
Along with studying the profiles of the key players in the Women’s Menstrual Health market, the industry’s competitive environment is deeply examined. Some of the players profiled are Unicharm Corporation (Japan), Johnson & Johnson (United States), Procter & Gamble (United States), Ontex (Belgium), Kimberly-Clark (United States), Essity (Sweden), Kao Corporation (Japan), Daio Paper Corporation (Japan), Premier Fmcg (South Africa), Hengan International Group Company Ltd. (China), Energizer Holdings, Inc. (United States), Edgewell Personal Care (United States), Lil-Lets Group Ltd. (United Kingdom), Biochemix Healthcare Private Limited (India), Glenmark Pharmaceuticals (India)
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Key highlights of the report:
- Women’s Menstrual Health Market Performance (2018-2022)
- Women’s Menstrual Health Market Outlook (2023-2028)
- Women’s Menstrual Health Market Trends
- Women’s Menstrual Health Market Drivers and Success Factors
- Value Chain Analysis
- Detailed competitive landscape
- SWOT Analysis
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