Research, articles, and tips on CRM, Business Intelligence, ERP, supply chain management, and other enterprise applications. - Archive for June 2010

Ten Tips to Get Customers to Engage With Email Marketing

With email marketing, you have only a few seconds to grab readers' attention. Here's how to make every second count so you can get readers …

Top 10 Reasons to Consider Open Source CRM

Looking for evidence that today's open source CRM solutions are as reliable and can provide more bang for the buck than traditional …

How to Buy Email Marketing Services

While you can handle your e-mail marketing services in-house, tapping one of the many email marketing service providers can lead to more …

Enhance Customer Marketing With the Right Media

Incorporating customer preferences and media consumption into your media mix allocation adds an important new dimension to your marketing …